Click 
to remove filters
LONDON - George Bryant, founding partner of The Brooklyn Brothers, reviews the Specsavers...again. The Specsavers campaign is an example of a client thinking differently about how to spend its ... in the commercial world? Specsavers is proving that the in-house model can work. A series of funny ads is cutting ... -running 'Should have gone to...' banner, the ads laugh us into liking Specsavers. Though some may be better than ...
. For many years now Specsavers Opticians has been recognised as the market leader in optics - today, one in four people who wear glasses buy them from Specsavers (Source: GfK Marketing Services). The brand ... in the UK, Ireland and the Netherlands, Specsavers is one of the most successful brands in retail optics ...
campaign by the high street opticians, Specsavers....branding campaign by the high street opticians, Specsavers. In a 60-second commercial ... , the film is designed to reinforce Specsavers as both the market leader in the retail sector and a company which takes eyecare seriously. It will dovetail with Specsavers value-driven TV advertising ...
LONDON - Specsavers Direct, the online service provided by the High Street optician brand...deal, the Specsavers logo will appear at the start and end of each episode, and there will also be what the agency calls "subtle" references to Specsavers contact lenses in the storyline. If you have an opinion ...
LONDON - Specsavers is opening up its 1.6m customer database to other companies for the first time...companies. Specsavers' data is collected when customers have an eye test and loyalty is said to run at 82 ... to be produced immediately and processed within 24 hours. Andrew Molle, Specsavers marketing director, said: "Specsavers has for the past two years been voted the most trusted brand of opticians by Reader's Digest, who ...
Specsavers Optical Group is raising the creative stakes in the UK s optical retail market with a...Specsavers Optical Group is raising the creative stakes in the UK s optical retail market with a ... Specsavers usual strategy of focusing on price and promotions. The 60- and 40-second commercials ... . The film was written, art directed and directed by Julian Hanford, Specsavers creative director. Hanford ...
Barclay Stratton has won a pounds 150,000 budget Specsavers account after a two-way competitive...Barclay Stratton has won a pounds 150,000 budget Specsavers account after a two-way competitive pitch. It is the first time Guernsey-based Specsavers has appointed an agency to handle its PR activities. The brief is to build awareness of Specsavers as a value for money brand and focus ...
Diabetes UK has teamed up with Specsavers Opticians to spread the word among young sufferers...The campaign is being run by Specsavers six-year incumbent agency Beattie Communications. It has been briefed to target young people with case studies and highlight the large number of young sufferers who have not been screened for related eye condition retinopathy. The two organisations are using ...
relationships with consumers in the face of stiff competition from Boots Opticians and Specsavers..... The retailer's competitors have a much stronger advertising presence, with Specsavers spending up to £20m ...
. Guinness, BUPA, Specsavers, Wrigley s, Daewoo and Microsoft are among those advertisers who have signed...Channel 5 has struck deals with clients who had not so far included it on their schedules. Guinness, BUPA, Specsavers, Wrigley s, Daewoo and Microsoft are among those advertisers who have signed on for the first time. The news represents a significant step forward in relations between Channel 5 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
