21 Jun 2006
| by Tony Quinn, Planning director, Leagas Delaney
I love Specsavers. I know it's wrong, but I do....its butt. Like going into a TK Maxx or
a Benjys, the Specsavers experience is not altogether ...
-plucked eyebrow in adland, is that I've actually grown to quite
like Specsavers' advertising. Not in a 'chin ...
it? I love Specsavers, but I sense an identity crisis. ...
07 Jul 2009
| by Ben Bold
LONDON - Optical retailer Specsavers has become the first sponsor of Sky's on-screen tracking...Under the agreement, brokered by MEC Access, the Specsavers brand will appear during Sky's TV coverage of this year's highly anticipated Npower Ashes series, which starts tomorrow (Wednesday). Specsavers idents will appear whenever Hawk-Eye appears on screen, giving the brand an exposure of up ...
15 Sep 2009
| by Kevin Ayadassen
to select products and making more informed purchase decisions. To reflect this, Specsavers launched its...Client Specsavers Agency Mediaedge:cia Planner Kevin Ayadassen Strategy The client wanted ...
with Stella magazine and its accompanying website, featuring Specsavers' Digital Mirror technology ...
. Results From an initial base of zero, 40,000 users trialled Specsavers glasses using the Digital Mirror ...
15 Nov 2005
| by Media Week
High-street optician Specsavers is hoping to target footie fans in need of an eye test...'ve Gone to Specsavers" – the tagline for the brand's latest advertising campaign.
Specialist digital agency i-Level negotiated the deal on behalf of Specsavers with Football365.com-owner TeamTalk.
Part of the deal will also see Specsavers' ads appearing on other sites in the TeamTalk network.
Mark Trustum ...
01 Feb 2006
Specsavers is to sponsor Channel 4's daytime quiz show Countdown....director at Specsavers, said the sponsorship
would allow the company to reach three-quarters of its target ...
will be extended online on both the Specsavers and
Channel 4 websites. ...
31 Mar 2011
| by Loulla-Mae Eleftheriou-Smith
Specsavers, the optical retailer, is launching a TV campaign focusing on long-sighted customers...Two ads, created by the brand s in-house agency, Specsavers Creative, break across national TV ...
to Specsavers ", the push includes an offer of free varifocals when purchasing a regular pair of glasses.
Graham Daldry, creative director, Specsavers Creative, said: "These ads are a good example of how we can ...
10 Feb 2006
Specsavers is to sponsor the Channel 4 quizshow Countdown. The 12-month deal, which includes
20 Dec 2001
| by MARK KLEINMAN
Optical chain Specsavers is in talks about putting its name on the
shirts of English football ...
on referee sponsorship.
Specsavers, which has around 400 outlets around the UK, is talking ...
season.
A deal with Specsavers would be highly amusing to football fans who have
long ...
14 May 2007
| by Ellen Bennett
LONDON - Sky Sports has secured Specsavers as a sponsor of its cricket programming this summer....The deal includes live and support programming and begins with England s first Test against the West Indies, starting on Thursday. Specsavers will also sponsor Cricket AM, the Saturday morning magazine show, and Sunday morning discussion programme Cricket Writers on TV. Specsavers will feature ...
14 May 2008
| by Staff
LONDON - Rattling Stick has produced a new ad for Specsavers, showing the effects of a power cut....: Specsavers in house Creative Director: Graham Daldry Agency Producer: Sam Lock Creatives: Simon ...