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Adwatch: Specsavers - 'The Matrix'

I love Specsavers. I know it's wrong, but I do....its butt. Like going into a TK Maxx or a Benjys, the Specsavers experience is not altogether ... -plucked eyebrow in adland, is that I've actually grown to quite like Specsavers' advertising. Not in a 'chin ... it? I love Specsavers, but I sense an identity crisis. ...

Specsavers in Hawk-Eye deal

LONDON - Optical retailer Specsavers has become the first sponsor of Sky's on-screen tracking...Under the agreement, brokered by MEC Access, the Specsavers brand will appear during Sky's TV coverage of this year's highly anticipated Npower Ashes series, which starts tomorrow (Wednesday). Specsavers idents will appear whenever Hawk-Eye appears on screen, giving the brand an exposure of up ...

Specsavers campaign exceeds expectations

to select products and making more informed purchase decisions. To reflect this, Specsavers launched its...Client Specsavers Agency Mediaedge:cia Planner Kevin Ayadassen Strategy The client wanted ... with Stella magazine and its accompanying website, featuring Specsavers' Digital Mirror technology ... . Results From an initial base of zero, 40,000 users trialled Specsavers glasses using the Digital Mirror ...

Specsavers scores with interactive ad

High-street optician Specsavers is hoping to target footie fans in need of an eye test...'ve Gone to Specsavers" – the tagline for the brand's latest advertising campaign. Specialist digital agency i-Level negotiated the deal on behalf of Specsavers with Football365.com-owner TeamTalk. Part of the deal will also see Specsavers' ads appearing on other sites in the TeamTalk network. Mark Trustum ...

Media News: Specsavers ties with Countdown

Specsavers is to sponsor Channel 4's daytime quiz show Countdown....director at Specsavers, said the sponsorship would allow the company to reach three-quarters of its target ... will be extended online on both the Specsavers and Channel 4 websites. ...

Specsavers in TV push for varifocals offer

Specsavers, the optical retailer, is launching a TV campaign focusing on long-sighted customers...Two ads, created by the brand s in-house agency, Specsavers Creative, break across national TV ... to Specsavers ", the push includes an offer of free varifocals when purchasing a regular pair of glasses. Graham Daldry, creative director, Specsavers Creative, said: "These ads are a good example of how we can ...

Media: Specsavers to sponsor quizshow Countdown

Specsavers is to sponsor the Channel 4 quizshow Countdown. The 12-month deal, which includes

Specsavers in talks to sponsor FA's referees

Optical chain Specsavers is in talks about putting its name on the shirts of English football ... on referee sponsorship. Specsavers, which has around 400 outlets around the UK, is talking ... season. A deal with Specsavers would be highly amusing to football fans who have long ...

Specsavers sponsors Sky Sports' cricket coverage

LONDON - Sky Sports has secured Specsavers as a sponsor of its cricket programming this summer....The deal includes live and support programming and begins with England s first Test against the West Indies, starting on Thursday. Specsavers will also sponsor Cricket AM, the Saturday morning magazine show, and Sunday morning discussion programme Cricket Writers on TV. Specsavers will feature ...

Myopic lumberjack causes chaos in Specsavers ad

LONDON - Rattling Stick has produced a new ad for Specsavers, showing the effects of a power cut....: Specsavers in house Creative Director: Graham Daldry Agency Producer: Sam Lock Creatives: Simon ...

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