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Media: C5 signs up new ad deals

. Guinness, BUPA, Specsavers, Wrigley s, Daewoo and Microsoft are among those advertisers who have signed...Channel 5 has struck deals with clients who had not so far included it on their schedules. Guinness, BUPA, Specsavers, Wrigley s, Daewoo and Microsoft are among those advertisers who have signed on for the first time. The news represents a significant step forward in relations between Channel 5 ...

ADWATCH: Kleenex threesome keeps it at number two

of new entrants. From the no-frills, sell- it-as-it-is school, we have Specsavers, Kinder Surprise...BT s new Brian Walden campaign hits the number one slot this week, topping an Adwatch table full of new entrants. From the no-frills, sell- it-as-it-is school, we have Specsavers, Kinder Surprise, Churnton Cheese and Wrigley s. In the celebrity stakes, Shane Ritchie scores 60% awareness for Daz ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

, Dell Computers, Electronic Arts and Specsavers jostled for attention. Dell Computers ... was targeting computer games enthusiasts. Specsavers was targeting an upmarket audience that would ... Arts Agency: MediaCom TMB Buyer: Claire Oates Client: Specsavers Agency: CIA Medianetwork ...

11 88 88's superheroes head irritating ads poll

Specsavers' makeover ad and Currys' 'Always cutting prices' campaign, featuring celebrity designer Linda ...

RADIOWATCH: The monthly analysis of radio recall in association with emap on air

- Woolworths, Sainsbury s and Specsavers - have used radio to pull in custom. The month s bravest radio advertiser has to be Specsavers, which makes its Radiowatch debut at number six. The Guernsey ... -for-one promotion. The Specsavers marketers had previously used radio for local store promotions, but felt ...

11 88 88 superheroes and jingle head irritating ads poll

respectively were Specsavers' makeover ad and Currys' "Always cutting prices" campaign, featuring celebrity ...

The DIY creative brands

, Specsavers and Ryanair are only a few of those that also handle creative in-house. In-house does ... guards the secrets of its TBWA\Chiat\Day-supported Media Arts Lab; and even Specsavers has a 40-strong ... deploy proven external talent, such as Specsavers' use of directors, including Another Film Company ...

ADWATCH: The weekly analysis of advertisement recall in association with Yellow Pages

Thompson/BMP Optimum 58 13 (7) Specsavers In-house/The Negotiation Centre ...

Adwatch Review: T-Mobile

An archaeological dig somewhere in rural England. A young bloke finds a priceless Roman vase, dusts it down and chucks it away. No, it's not an ad for Specsavers. It's part of a big price campaign from T-Mobile. The message is - see if you can find more minutes for 30. The assumption being, I guess ...

The week in marketing: 18 November

of Hope charity, which provides education to poor and orphaned children in India and Malawi. Specsavers plays card Specsavers has parodied Barclaycard's Waterslide TV campaign with a YouTube viral. In its ... builders' waste chute before ending up in a skip. The 'Should've gone to Specsavers' strapline appears as a ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.