26 Jan 2012
| by Katherine Levy
Specsavers is reviewing its £39 million UK media planning and buying business, which is currently...that Specsavers has called the review as part of a "statutory best practice" approach to its suppliers ...
. The incumbent agencies are expected to repitch for the business.
Last year, Specsavers, which handles its creative in-house, temporarily dropped its famous "Should ve gone to Specsavers" strapline. It soon ...
08 Mar 2012
| by Matthew Chapman
Specsavers is rolling out an online game to increase the "reach and shelf-life" of its "sauna" TV...Specsavers' "angry chef" online game will be accompanied by an MSN homepage takeover on 12 March. It will subsequently be available to play via Specsavers' Facebook page.
The game, created by the brand's in-house advertising department Specsavers Creative, features a man who mistakes a kitchen for a sauna and is chased ...
20 Apr 2012
| by Maisie McCabe
Specsavers has appointed Manning Gottlieb OMD to its £39 million national and regional media...Initially, Specsavers shortlisted MG OMD and MEC alongside Vizeum for the business but Vizeum was knocked out of the pitch on Monday (16 April). Specsavers called a review of its media planning ...
. The process was led by Specsavers global marketing director, Richard Holmes, and the marketing director, Tim ...
01 Feb 2012
| by Matthew Chapman
Specsavers is claiming victory in a legal wrangle with Asda over an ad campaign the supermarket...to Specsavers' and an infringement of trademark.
Family-owned Specsavers said it intends to pursue a damage ...
Shouldn't Have Gone to Specsavers'.
It is not clear what maximum potential sum for damages Asda could ...
of the legal bases of Specsavers' case, which claimed the campaign had caused customer confusion.
Some ...
03 May 2012
OMD was propelled to the top of the media league after landing the Specsavers business.
01 Mar 2012
| by Media Bitch
This week, Bitch follows the News International team to Chamonix, gets a bit ripe with Specsavers...for taking a break while they can.
Jersey Jaunt This girl hears that the Specsavers media review has ...
that Specsavers are interested in helping people with their sight issues, but is sure the client would have rather ...
03 May 2012
| by Katherine Levy
No sooner had the industry heard the news that MEC had lost its long-standing Specsavers account...-business success and a hot planning positioning, clearly impressed the Specsavers client and deserves to have a ...
05 Apr 2012
| by Media Bitch
Should have gone to...
Well, this girl hears that the pitches for the 39m Specsavers media ...
states, "Should have gone to Specsavers", it seems that MEC chief executive Steve Hatch and managing director Stuart Bowden reversed that by mocking up a Specsavers shop in the agency's offices ...
01 Mar 2012
for the Specsavers meetings last week. Sources suggest bad visibility meant one of their rivals spent hours circling ...
the extra time to get better acquainted with Specsavers' business. ...
29 Mar 2012
, is expected next week at the latest.
The Specsavers media pitch reached its final stages this week ...
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