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Capital One Cup 'will help brand stand for opportunity'

-year sponsorship of the League Cup, has said the key link between the two is "opportunity"....and want that to come across." National sponsorship is new territory for Capital One, which started ... sponsorship opportunity," he said. "There s not much else as closely linked with the sponsor's name ... is in the early stages". There will be a strong digital focus to activity backing the sponsorship, as befits ...

Chambord makes TV debut with E4's Revenge

Chambord, with agency Duke and Earl, has created a series of idents to be aired around the ABC Studios drama set in the millionaire s playground of the Hamptons. The three idents, in Chambord s ink Sketch look and feel, will be five-, 10- and 15-seconds long. The sponsorship deal, brokered by UM ...

The craft of arts sponsorships

Orange caused a stir last week by ending its 17-year sponsorship of the Prize for Fiction, less ... of RockCorps, the youth volunteering initiative. Case study: BP's Tate sponsorship Sky: the case ... , the decision to axe the sponsorships was predicated on a desire to streamline Orange's arts activity ...

Klipsch to sponsor Peppermint Candy on Jazz FM

year. As part of the sponsorship, Jazz FM will broadcast an ad campaign to promote Klipsch products ... and events. Jazz FM will promote the Klipsch sponsorship on air from Saturday (2 June) and it will extend ...

Panasonic launches digital face-painting app for Olympics

October to support its Olympic sponsorship. Follow Sarah Shearman on Twitter @Shearmans ...

MasterCard extends Priceless campaign with festival sponsorship

on its sponsorship of London's Southbank Centre.

Lee replaces Constantine as MD of Newcast

that Newcast has produced on behalf of clients includes B Q's long-running sponsorship and content partnership ...

British American Tobacco seeks digital shop for new luxury range

and Health has accused the company of using sponsorship of music festivals, sporting events, celebrity ... by promotions, direct marketing and sponsorship one year later. British American Tobacco is the second ...

Private View: Ben Walker and Dylan Jones

. More of the same old sponsorship twaddle and my heart sank when it came on, thinking of all the shit we ...

Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs

Adam Eve s Save the Children campaign, which also won the best use of sponsorship or content category, included a TV spot, branded content, sponsorship and a telethon. In partnership with ITV, the agency created a six-part Sunday primetime show called Born To Shine , the first inspired ...

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