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Heart 106.2 has been strangely reluctant to shout from the rooftops about a 30% increase in its breakfast-show audience in the recent Rajars.
TalkSPORT is a digital magazine, but with a difference - a solely sports-based offering (unlike Monkey et al), reaching out to a predominantly young male audience eager to buy into team or sport-related themes. This acts as a differentiator, key to any brand, and will entice consumers from other e-zines.
Understanding of how to maximise a sponsorship's value is growing among clients, meaning agencies...Ask three experts to estimate the size of the UK sponsorship market, and they will give you ... to two or even three times the initial rights fee. Such expenditure has meant that the sponsorship industry has had to grow up quickly in proving a return on investment. In previous years, sponsorship had ...
Sponsorship of a daredevil event can mean huge publicity, but it also carries risks of its own...Sponsorship of a daredevil event can mean huge publicity, but it also carries risks of its own ... . An element of risk may equally make a big contribution to effective commercial sponsorship. Small pay ... were Shell and National Geographic magazine. Although the Vimy sponsorship amounted to a ...
. The editorial will focus on promoting sponsorship opportunities to potential sponsors....A new magazine, The Sponsor Ship, will be launched this month by Brian Hewitt Associates. The editorial will focus on promoting sponsorship opportunities to potential sponsors. ...
Amazon.co.uk, the online bookstore, has signed a six-month sponsorship agreement with The Book...Amazon.co.uk, the online bookstore, has signed a six-month sponsorship agreement with The Book Show, Sky News weekly look at the literary world. The deal begins on October 25. ...
paid for top-end sponsorship deals - upward of รบ15m a year for World Cup rights - it has become vital ... perspective.' For specialist sponsorship agencies, the opportunity to demonstrate their value has never been greater. And with London due to host the Olympics in 2102, sport sponsorships should remain firmly ...
sponsorship star can be born. It's no surprise, then, that a growing number of brands are trying to catch ... to bring meaning to a broader sponsorship strategy. 'Olympic sponsors need to establish a "reason for being ... '. Such initiatives often form part of wider CSR programmes. In June, Group4 Securicor launched its global sponsorship ...
Schreiber, the designer kitchen division of MFI Furniture, is sponsoring Channel 4 s new series of The Italian Kitchen, featuring River Cafe chefs, Rose Gray and Ruth Rogers.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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