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Campaign: Pepsi highlights music and soccer stars - Media Relations

02 Apr 2004 | by Adam Hill

involved on a project basis with football before, last year's sponsorship deal with the England team gave ...

Analysis: Criticism mounts as AVEs rise again

08 Nov 2002 | by Ed Shelton

clients agree. COI Communications head of sponsorship and PR Oliver Hickson says: 'I think AVEs have ...

GLOBAL ROUND-UP: News in brief

03 Aug 2001

BRUSSELS: Hill & Knowlton Brussels has launched a marketing policy taskforce to provide counsel on the regulatory and communications environment for advertising, sales promotion, sponsorship and direct marketing. The launch of the taskforce coincides with a review by the European Commission of how marketing ...

Lucozade turns to RED for Sport drink accessibility

01 Dec 2000 | by JENNIFER WHITEHEAD

Sport's sponsorship rights, including the FA Premier League, England Rugby Football Union, the Amateur ...

STOP PRESS: Barker takes up new Band and Brown post

20 Oct 2000

Band and Brown has appointed former Norwich Union brand advertising and sponsorship manager Donna...Band and Brown has appointed former Norwich Union brand advertising and sponsorship manager Donna Barker to the new post of client services director. Barker reports to Norwich office MD Patrick Peal and to agency CEO Nick Band in London. ...

Red Rooster PR picked for Quality Street relaunch

22 Sep 2000

was handled in-house, but Nestle is revitalising the brand with a new ad and sponsorship campaign ... -modernised packaging and the beginning of its sponsorship of ITV's Movie Blockbusters film season. The Quality ...

GPC International appointed

04 Aug 2000 | by GIDON FREEMAN

to explore corporate sponsorship and advertising opportunities on the station. The commercial opportunities...Russia s Mir space station has appointed public affairs consultancy GPC International in a bid to explore corporate sponsorship and advertising opportunities on the station. The commercial opportunities ... with the corporate sponsorship of one of Mir s six habitation modules at pounds 6 million a year. Astronaut crews ...

Granada hands web sites’ trade PR to Propeller

17 Mar 2000 | by GIDON FREEMAN

Granada Media Interactive, the on-line advertising and sponsorship arm of media group Granada, has...Granada Media Interactive, the on-line advertising and sponsorship arm of media group Granada, has hired Propeller Marketing and Communications on a trade brief to promote its interactive web sites. Propeller managing director Martin Loat and account director Richard Gill will head ...

Editorial: And herein lies the AVE problem

11 Feb 2000 | by DAVID MCCORMACK

is this more true than in the sponsorship arena. However, despite a continuing client adherence to AVEs ...

Telegraph hands ad sales trade PR work to Propeller

26 Nov 1999 | by DAVID MCCORMACK

Martin Loat. Propeller will advise the Telegraph s senior advertising and sponsorship executives ...

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