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GLOBAL ROUND-UP: News in brief

BRUSSELS: Hill & Knowlton Brussels has launched a marketing policy taskforce to provide counsel on the regulatory and communications environment for advertising, sales promotion, sponsorship and direct marketing. The launch of the taskforce coincides with a review by the European Commission of how marketing ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup

enough to spend a fortune on sponsorship in isolation. Mike Reynolds, director of the Institute of Sports Sponsorship, says: Buying the rights to be an official sponsor is only the start ...

Platform: Co-ordinating the strategic advice ensemble - Strategic planners in PR need to be less nebulous in the service they provide if they want to gain client confidence, says David Michie

. A sweatshirt belonging to Darren in sponsorship rubs against the sober pin stripes of a City spin ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

(CRM) offers an alternative to direct sponsorship, it is a subtler, more cost-effective option ... Associations. In December, a sponsorship deal was set up with drink brand Fanta, to fund production ...

CAMPAIGNS: Carling’s bid to be football crazy - Sponsorship

by the Bass sponsorship department in December 1995 to provide news and information for football fans ... Brewer s head of sponsorship Mike Flynn. The embargoed kit was sent out three days before ...

MEDIA: Is the ITC’s cautious path ignoring the bigger picture?,

sponsorship and the London Palladium, where ITV attempted to dazzle advertisers with its pounds 800 million ... opened to sponsorship - resulting in sweet little logos from Powergen on the national weather reports ... use of sponsorship: Cadbury is sponsoring Coronation Street and recent research showed only eight ...

NEWS: MacLaurin to champion high strength of Low ‘C’

. The agency is also planning a range of sponsorship initiatives to capture a wide target audience of 20 ...

NEWS: PR EUROPE

up her own consultancy. Gallagher, who has led Nissan s PR, advertising, sponsorship and events ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.