03 Aug 2001
BRUSSELS: Hill & Knowlton Brussels has launched a marketing policy
taskforce to provide counsel on the regulatory and communications
environment for advertising, sales promotion, sponsorship and direct
marketing. The launch of the taskforce coincides with a review by the
European Commission of how marketing ...
12 Jun 1998
| by IAN DARBY
enough to spend a fortune on sponsorship in
isolation. Mike Reynolds, director of the Institute of Sports
Sponsorship, says: Buying the rights to be an official sponsor is only
the start ...
03 Apr 1998
| by DAVID MICHIE
. A sweatshirt belonging to Darren in
sponsorship rubs against the sober pin stripes of a City spin ...
03 Apr 1998
| by MARY COWLETT
(CRM) offers an alternative to direct
sponsorship, it is a subtler, more cost-effective option ...
Associations.
In December, a sponsorship deal was set up with drink brand Fanta, to
fund production ...
06 Mar 1998
| by LEXIE GODDARD
by the Bass sponsorship department in December
1995 to provide news and information for football fans ...
Brewer s head of sponsorship Mike
Flynn.
The embargoed kit was sent out three days before ...
27 Sep 1996
| by MAGGIE BROWN
sponsorship and the London Palladium, where ITV
attempted to dazzle advertisers with its pounds 800 million ...
opened to sponsorship - resulting in
sweet little logos from Powergen on the national weather reports ...
use of sponsorship: Cadbury is sponsoring Coronation Street and recent
research showed only eight ...
27 Sep 1996
| by LEXIE GODDARD
.
The agency is also planning a range of sponsorship initiatives to
capture a wide target audience of 20 ...
03 May 1996
up her own consultancy. Gallagher,
who has led Nissan s PR, advertising, sponsorship and events ...