06 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
The sponsorship uses the Rexona global brand identity as the Sure brand name is only used in the UK.
The Rexona and Clear brand logos will appear on the Lotus F1 Team's overalls and cars.
A marketing campaign to raise awareness of the sponsorships is currently in development and is expected ...
23 Jan 2012
| by Nick Batten
Eddie Stobart is making a significant move into sport sponsorship, signing a deal to be the new...of the sponsorship deal will be announced later this week.
Previous sponsors of the Super League include Tetleys and sports brand JJB.
Eddie Stobart has signed a sponsorship agreement to run until at least 2015.
In April last year, Engage ended its title sponsorship of the Super League.
Engage terminated the deal ...
12 Jan 2012
| by Sara Kimberley
advertising activity to support its sponsorship of the England football team, claiming it is "supporting a ...
10 Jan 2012
| by Simon S Kershaw
'm afraid the associated sponsorship and advertising has done little to stir my patriotic soul.
19 Dec 2011
| by Nicola Clark
continued to drive the marketing innovation agenda. Now, through its sponsorship of The X Factor USA ...
26 Oct 2011
| by Matthew Chapman
the supermarket's sponsorship activity running up to the launch of the games.
An 'Here's to Extraordinary ...
-of-sales material.
Jat Sahota, Sainsbury's head of sponsorship, said: "We wanted to create an identity ...
its sponsorship, Sainsbury's will make Paralympic Games and ParalympicsGB merchandise available in its ...
20 Oct 2011
| by Daniel Farey-Jones
advertising is comparatively miniscule compared with what we get in sponsorship. What we do ...
27 Jul 2011
| by Sarah Shearman
to be a central part of its ongoing marketing strategy.
Last month, LoveFilm embarked on a sponsorship ...
07 Jul 2011
| by Simon S Kershaw
sponsorship fit with the Wimbledon Lawn Tennis Championships. But creatively, how do you combine the main ...
28 Jun 2011
| by Sarah Shearman
Tesco is looking to associate with London 2012 by supporting the Olympic sponsorship programmes...s signed a multimillion-pound sponsorship deal to become the first London 2012 Paralympic-only sponsor ...
sports sponsorships have included a deal with The Football Association as the Official England ...