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Sector Insight: betting shops

. William Hill. Remains the UK s largest operator and signed sponsorship with the Football Association ...

ITV revenue rises 13% in Q1 despite ad income dip

According to an interim management statement, ITV s net ad revenue (NAR) was 362m in the first quarter of 2012, down 1% year on year, which ITV said was in line with the market. When taken together, all ITV's non-NAR revenue (including production revenue, sponsorship, online ad revenue, pay TV income ...

Brand barometer: Nivea viral campaign reviewed

on its sponsorship of ITV’s Britain’s Got Talent with a YouTube channel dedicated to showcasing ...

Brand Barometer: Social media performance of Virgin Money

in mentions and reach score this month as Virgin Money announced a two-year sponsorship deal with Newcastle ... and Facebook used to promote sponsorship. Although Virgin Money added the London Marathon to its Timeline ...

AA reports UK ad spend lifted 2.7% in 2011

increases by a further 224 million once sponsorships, including branded content and product placements ... ,728.60 1 10.70% Total 16,102.40 2.7 100% *TV data excludes sponsorship ...

School Reports 2012: MEC UK

% Radio 3% Search, display and digital 14% Cinema 1% Sponsorship 2 ...

School Reports 2012: Mindshare

% Sponsorship 4% Number of staff 370 (+1%) So there was hope that the agency ...

School Reports 2012: Vizeum

% Press 13% Sponsorship 6% Radio 3% Cinema 2% Number ...

School Reports 2012: ZenithOptimedia UK

6.40% Sponsorship 4.90% Cinema 0.50% Other 1% Number ...

School Reports 2012: PHD Group

of the show lent itself perfectly to a Cadbury's "spots vs stripes" sponsorship. In 2011, the only account ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.