Search results for Sponsorship

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Think BR: Making the most of Euro 2012 sponsorship

to realise the value of their sponsorship money. We know that despite a lack of home nations involvement ... will be even greater this time around. In order to make the most of the sponsorship opportunity around ...

Think BR: There's more to live-event sponsorship than music festivals

there with impressive footfall and good value sponsorship offerings. If you took a hypothetical three-day music ... this to Airbourne Eastbourne, a 500,000 capacity, four-day event that looks for a headline sponsorship of just 75k ...

Think BR: How can brands harness the power of NFC?

. Outside of payments and commerce, four areas of opportunity for brands include OOH, location-based, events/sponsorship ... and sponsorship space - extending their experience into the digital and social space. In the retail environment ...

Think BR: Olympic turnaround - Connecting with customers

Partner (TOP) program, with its sponsorship of each national Olympic team, presented the opportunity ...

Think BR: Do fence me in

saying "look, everyone, this is a cigarette ad". All forms of cigarette advertising and sponsorship ...

Think BR: London 2012 - less desirable than an Oxo cube?

attracted over $1bn in sponsorship. Huge global brands including Adidas, BMW, BP and British Airways ...

Planning for synergy: Harnessing the power of multi-platform media

CNBC.com, outdoor, print and mobile. Post campaign results demonstrate a build in ad/sponsorship ...

Think BR: London 2012 - ignoring the guerrilla in the room

games would be unaffordable [without the sponsorship]." The Locog brand protection document states ...

Think BR: Sports advertising - you can't just play at it

surfer knows the feeling . So, when we were given the chance to work on O2 s sponsorship ...

CREATIVE STRATEGY: Vegemite wins gold for wit

'm afraid the associated sponsorship and advertising has done little to stir my patriotic soul.

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