Media: Double Standards - 'Readers are out there and want to be courted'
30 Apr 2010
is Shockwaves' sponsorship of the NME Awards, a live event-based deal in which a four-month campaign plays out ...
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Close-Up: How Mindshare crashed the MIP party
30 Apr 2010
development at the heart of what we offer clients. I'm not talking about sponsorship, I'm talking about ...
Close-Up: Why Sony isn't after another 'balls'
23 Apr 2010 | by Claire Beale
to achieve too much: pushing the new Bravia TV while highlighting Sony's Fifa sponsorship, Sony's music ...
Close-Up: Why Sony isn't after another 'balls'
23 Apr 2010 | by Claire Beale
to achieve too much: pushing the new Bravia TV while highlighting Sony's Fifa sponsorship, Sony's music ...
The World's Leading Independent Agencies 2010: Engine
16 Apr 2010
, sponsorship to public affairs, PR to promotions. And the days when our only answer was a TV campaign seem ... , Engine's specialists were named Direct Agency of the Year, Sponsorship Agency of the Year and the UK ...
Media: Double standards - Why media's fostering a spirit of collaboration
16 Apr 2010
for Macleans' (GlaxoSmithKline) sponsorship of Dancing On Ice has been a highlight for us so far this year. It included not only the broadcast sponsorship but also activation across web, mobile and interactive TV ... the Dancing On Ice association in-store in order to support the sponsorship and help strengthen ...
Media: Double Standards - Web publishers ready to put gloom behind them
02 Apr 2010
example is Barclays Capital's sponsorship of our Davos coverage - we saw the opportunity because we were ...
Media: Double Standards - How to tap into Britain's multicultural population
26 Mar 2010
, selection and buying, media partnership and sponsorships. There are more than 225 multicultural media ...
The Thinkboxes Shortlist for January/February 2010
12 Mar 2010
's latest campaign promotes its sponsorship of this summer's Fifa World Cup in South Africa while also ...
Diary: Pick of the Week - Saatchi & Saatchi/Visa
26 Feb 2010
"I'm no football fan but I love this ad, it's a really humorous rallying cry for all those sofa-dwelling Premier League wannabes. It doesn't take itself too seriously or dwell too long on product shots, and neatly knits together Visa's Fifa sponsorship with the strategy of the overall campaign." The ad ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
