01 Jun 2012
| by Daniel Farey-Jones
-year sponsorship of the League Cup, has said the key link between the two is "opportunity"....and want that to come across."
National sponsorship is new territory for Capital One, which started ...
sponsorship opportunity," he said. "There s not much else as closely linked with the sponsor's name ...
is in the early stages".
There will be a strong digital focus to activity backing the sponsorship, as befits ...
01 Jun 2012
| by Gemma Charles
Chambord, with agency Duke and Earl, has created a series of idents to be aired around the ABC Studios drama set in the millionaire s playground of the Hamptons. The three idents, in Chambord s ink Sketch look and feel, will be five-, 10- and 15-seconds long. The sponsorship deal, brokered by UM ...
01 Jun 2012
| by Matthew Chapman
Orange caused a stir last week by ending its 17-year sponsorship of the Prize for Fiction, less ...
of RockCorps, the youth volunteering initiative.
Case study: BP's Tate sponsorship
Sky: the case ...
, the decision to axe the sponsorships was predicated on a desire to streamline Orange's arts activity ...
01 Jun 2012
| by Sarah Shearman
October to support its Olympic sponsorship.
Follow Sarah Shearman on Twitter @Shearmans
...
31 May 2012
| by Alex Brownsell
on its sponsorship of London's Southbank Centre.
30 May 2012
| by Matthew Chapman
their sponsorship of the Olympics. Mann said: "There are some pretty strict Locog rules around what we can and can ...
30 May 2012
| by Sarah Shearman
, radio sponsorship on Capital FM and Heart FM, with media planning handled by Mindshare.
Kleenex ...
29 May 2012
| by Matthew Chapman
our sponsorship of the LG Arena."
The campaign website was designed and built by the Invention team ...
28 May 2012
| by Loulla-Mae Eleftheriou-Smith
by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect...the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple ...
25 May 2012
| by John Reynolds
The deal with Bodog was initially for two-years but included an option to end the deal after 12 months.
The deal with Zoopla.co.uk, an online property brand begins on June 1 and will run at least until the 2014/2015 season.
The move marks Zoopla's first major foray into sport sponsorship ...