Foster's set to remake British comedy shows
16 Aug 2010 | by Gemma Charles
to build on Foster s title sponsorship of the Edinburgh Comedy Awards and Channel 4 comedy. The lager ...
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Coca-Cola axes Rooney campaign following prostitute allegations
04 Oct 2010 | by Mark Banham
with Coke is understood to be worth more than 500,000 a year and is in addition to further sponsorship ... statement to the press insisting it would not drop the star from his sponsorship deal. The statement said ...
Tune Group to sponsor Premier League refs
06 Aug 2010 | by Mark Banham
and throughout the world." Air Asia was previously the key sponsor for the PGMO, but the sponsorship has now ... chief executive, said: "We have seen how AirAsia and AirAsia X benefited from this sponsorship before ... London property later this month, this sponsorship by Tune Group could not be more timely ...
New musical success
16 Apr 2010 | by Nicola Clark
The mainstream live music scene is awash with corporate sponsorship but brands need to become more...events offers so many sponsorship opportunities that it is becoming difficult for brands to know where ... sponsorship.' It may not be easy to achieve cut-through in the cluttered world of live music sponsorship ... of the sponsorship to the event's capacity and marketing spend. Overspending/charging is a fast track to a short ...
The Marketing Society Forum - Should charities use ads to compare themselves with each other?
24 Mar 2010
that we dig deep and offer our sponsorship and endorsement. I don't think it is right to see ads ...
F1's brand challenge
09 Mar 2010 | by Joe Thomas
World Cup finals. Robin Fenwick, managing director at Right Formula, sponsorship agency for the Hilton ... of the substantial value of its sponsorship, but wary of the finance brand becoming one-dimensional in its marketing ... has deterred sponsors. 'Sponsorship can be leveraged as long as ratings continue to increase ...
Special report: Experiential - From live to LOUD
17 Feb 2010 | by Robert McLuhan
, bars and nightclubs. However, their impact was greatly increased by sponsorship deals that gained ...
Mark Ritson on Branding: Two sides of sponsor's coin
10 Feb 2010 | by Mark Ritson
to predict correctly the impact of Woods' misdeeds on his sponsorship deals. In case you had forgotten how ... term'. If ever we needed proof that most pundits in the world of sports sponsorship and celebrity ... of endorsement income while holding the England captaincy. Terry's biggest sponsorship deal, with Umbro ...
Masterclass: Advergames
08 Feb 2010 | by Adam Woods
, the opportunities for sponsorship activation and the absurdly long dwell times. Detractors counter with the argument ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
