PRWeek's Top 150 Key performers
03 May 2012
's sponsorship of the FA Cup; positioning the National Trust as family-friendly by inviting Dennis The Menace ...
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Why twenty-somethings are no longer the darlings of PR campaigns
16 May 2012 | by Alex Blyth
and was head of sponsorship/events at Orange in the 1990s. 'Back then even suggesting a campaign for anyone ...
Speedo calls in Iris PR to refocus as lifestyle brand
01 May 2012 | by Sara Luker
, acknowledged that the brand would be high profile during London 2012 through its sponsorship of British ...
Kraft Foods appoints Jo Bradley as acting head of comms
26 Apr 2012 | by John Owens
to Kraft-owned Cadbury s role in the sponsorship of the Olympics, and the change in name of Kraft ...
Food & drink: Jack Daniel's creates dramatic buzz
26 Apr 2012 | by John Owens
Campaign: Sponsorship of The Old Vic 24-hour plays Client: Jack Daniel's Single Barrel PR team: Stir PR Timescale: October-December 2011 Budget: 50,000 Objectives To promote the product's premium nature To create a buzz to get the drink on the shelves ...
Sport: Betfair scores with Man U web Q&A
26 Apr 2012 | by John Owens
Campaign: Betfair presents Manchester United live Client: Betfair PR team: Synergy Sponsorship Timescale: January 2012 Budget: 24,000 Objectives To engage online ... on Betfair channels and elsewhere. Strategy and plan Synergy Sponsorship and Betfair staged a Q ...
HSBC picks Hill+Knowlton for Cutty Sark work
24 Apr 2012 | by John Owens
HSBC has picked Hill+Knowlton Strategies to handle media relations for the business' sponsorship...on global trade. Giles Morgan, HSBC group head of sponsorship and events, said: HSBC was founded in Asia ...
LDR London hired for Nikki Beach pop-up Olympics club
23 Apr 2012 | by Matt Cartmell
sponsorship sales and partnerships for the experience. Event Atelier creative director Dean Carr said: We ...
M&C Saatchi Sport & Entertainment branches out
19 Apr 2012 | by Sara Luker
bodies there.' Martin added brands were looking for 'more than sponsorship and advertising' around ...
MasterCard hands Frank PR Champions League brief
04 Apr 2012 | by Alec Mattinson
MasterCard has appointed Frank PR to exploit the brand's UEFA Champions League sponsorship....MasterCard has appointed Frank PR to exploit the brand s UEFA Champions League sponsorship. The pan-European brief will see Frank support MasterCard initiatives around the tournament, thought to include a football fan spending report. The financial services giant has previously released a study ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
