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UBC Media revenue up 9% to £1.9m

16 Nov 2009 | by Maisie McCabe

, and received a payment of 1.95p during the period. In July, UBC purchased the sponsorship division ...

UKTV's multiple approach pays dividends

06 May 2009 | by Hannah Wren

sponsorships and advertisers. Hannah Wren, Senior strategic planner, Red Bee Media ...

Focus DIY to sponsor ITV1's 60 Minute Makeover

06 Apr 2009 | by Tristan O'Carroll

. The creative for the sponsorship was devised by London-based agency Krow Communications and features the slogan "Deals to DIY for". Mediaedge:cia handled negotiations for the sponsorship, which ends on the 12 June ...

Ford is back in the driving seat

01 Apr 2009 | by Richard Wood

Ford has enjoyed some of the highest awareness of all the automotive brands, thanks largely to heavy endorsement through its sponsorship deals with Sky Sports News and Champions League football. However, despite this high level of awareness, BrandIndex scores for Ford have been in decline in recent ...

Can newspapers turn innovation into hard cash?

01 Apr 2009 | by Steve Barrett

sponsorship of Jon Gaunt's Sun Talk was on offer for just 60,000, which is hardly going to replace ...

Hall & Partners' Liam Daley revels in New York

25 Mar 2009 | by Staff

jocks. It is hugely overlooked as a channel because it accepts sponsorship and the audience is smart ...

Generation Free has implications for all companies

25 Mar 2009 | by Steve Barrett

with imaginative ways to make the advertising and sponsorship models around their content work harder. Steve ...

RBS sport sponsorship inquiry is as desperate as it is doomed

25 Mar 2009 | by Richard Eyre

The latest tactic to nail him, dreamed up by the Chancellor of the Exchequer and RBS's new chairman, is to ask an independent auditor to prove that the company's sport sponsorships under Sir Fred ... of procurement scientists, media, advertising and sponsorship are not pure maths. Before the event, the company ...

Mobile media use on the rise

24 Mar 2009 | by Sara Kimberley

Based on its survey of 2,000 mobile phone media users from all five UK mobile networks, Orange found that 70% of consumers are attracted to interactive mobile marketing formats, such as sponsorship or picture messaging. Meanwhile, Orange found click-through ads are the most popular form of mobile ...

Skandia signs Sky golf deal

17 Mar 2009 | by Emma Barnett

The six-figure deal, negotiated by Sky Media's Manchester office, begins on 12 April and runs for six months, which could be extended thereafter. The sponsorship inventory will include 15-second pre- and post-rolls, 5-second break bumpers and branding material on programme trailers. The deal also covers ...

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