Nivea 'this morning' by TBWA\ London
07 Oct 2010
Nivea has launched a series of idents around its sponsorship of ITV's This Morning.
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Maybelline 'catwalk to the sidewalk' by McCann London
19 Oct 2011
Maybelline has unveiled a series of idents to support its sponsorship of season five of the TV show
Unilever 'Mad Men' by Mindshare Entertainment
13 Aug 2010
Unilever has released six Mad-Men-themed vignettes as part of its sponsorship of Mad Men in the US.
Optalgin 'injury time sponsorship' by Shalmor Avnon Amichay/Y&R Interactive
28 May 2009
Israeli agency Shalmor Avnon Amichay/Y&R superimposed ads for Optalgin painkillers over the live action during the 2009 UeFA Champions League Final.
British American Tobacco seeks digital shop for new luxury range
31 May 2012 | by Anne Cassidy
and Health has accused the company of using sponsorship of music festivals, sporting events, celebrity ... by promotions, direct marketing and sponsorship one year later. British American Tobacco is the second ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect...the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple ...
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
, and it works perfectly. P G is getting enormous coverage through its sponsorship of the Olympics. Does ...
Welsh rugby stars soften up with Dove Men+Care partnership
02 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever's Dove Men+Care grooming brand has signed a title sponsorship deal with the Welsh Rugby...The sponsorship deal is an extension of Dove Men+Care's previous sponsorship of the Welsh Rugby Union's 2011 summer series of matches. No financial details of the deal have been disclosed. The Dove Men Series is made up of four test matches in November and December this year, in which Wales ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
motorcycle accident. Kevin Peake, Aviva's director of sponsorship and brand, says the company acted ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
