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. She says he quickly grasped the 'quintessentially English' project of Fanta's sponsorship of that year ...
He has replaced Orange PR sponsorship and events director Niamh Byrne, who left the company earlier this year (PRWeek, 18 March) with an additional brief to oversee UK media relations. As UK PR director, he oversees an 11-strong press team and reports to Orange director of brand marketing Pippa Dunn ...
Campaign: Euro 2004 sponsorship Client: T-Mobile PR Team: Brands2Life Timescale: March-June 2004 Budget: Undisclosed To capitalise on its sponsorship of Euro 2004, T-Mobile wanted to promote ... updates and tailored tariffs. Objectives To maximise T-Mobile's sponsorship investment. To ensure a ...
sponsorships, including being headline sponsor of the V Festival for the past five years,' says Virgin Mobile ...
-house team and GBC Consumer, has been underpinned by sponsorship. As well as a launch at the London Eye ...
and Slattery will take care of consumer PR and sponsorship work. The agencies were hired after a pitch ... 'Leary, who heads a 12-strong in-house comms team, PR and sponsorship department, described mobile number ...
November, along with work on O2's sponsorships of Arsenal Football Club, the Rugby Football Union ...
BT has been supporting Comic Relief's Red Nose Day since its launch in 1988. But as part of its efforts to inject fresh energy into the sponsorship, and to tackle the onset of charity fatigue, new tactics were needed. Sinclair Mason worked with the in-house team on a plan to light London's BT Tower ...
and sponsorship. Her appointment follows the announcement last week that corporate affairs director Denise Lewis
, events and exhibitions, headed by Dominic Denny. Sponsorship, which was under Lewis's remit, is to be moved to a separate global brand department. A new head of sponsorship is set to be announced next week. Lewis has been with Orange for six years, joining as head of PR and sponsorship. During this time she ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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