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Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's

22 Oct 2004 | by Ian Hall

Whether wooing Britons with its organic milk and salads, or promoting its sport sponsorships

News Analysis: McDonald's faces more obesity flak

17 Sep 2004

consumer PR and football sponsorship PR Blue Rubicon promotes employment practices ...

IPR Excellence Awards: Second Opinion

23 Jul 2004

When advertising and sponsorship is hammering home a consistent and effective brand message, it often falls to PR to deliver the news. The Domino's brand messaging is very clear: those distinctive delivery bikes and that famous Simpsons sponsorship, plus the product promise of 'hot'. But, of course ...

IPR Excellence Awards: Winner: Consumer Relationships (Leisure) - Domino's emerges from the pizza pack

23 Jul 2004 | by Joe Lepper

TV sponsorship of The Simpsons. The firm wanted to find a way to make the brand stand out from other ...

Editorial: McDonald's shoots itself in the foot

18 Jun 2004 | by Ravi Chandiramani

McDonald's has approached Euro 2004 with some zeal. As part of its sponsorship of the tournament

PRWEEK AWARDS 2003: Gold - The V4 Award - Private Sector Department of the Year

31 Oct 2003

such as talent campaigns, stunts, brand-building exercises, screening, sponsorships and press trips. One ...

Starfish wins the account for First Quench relaunch

28 Feb 2003

sponsorships, celebrity work, event management, sampling and viral marketing. Work will begin with a launch ...

STOP PRESS: Jewson appoints James Puxty as communications chief

15 Nov 2002

. Puxty joins from Lloyds TSB, where he was a PR manager in the sponsorship division.

McDonald's reviews UK comms function

08 Nov 2002 | by Ian Hall

current remit is to maximise awareness of McDonald's' sponsorships of the Football Associations of England ... of these sponsorships. CPN has handled a range of consumer and community affairs work, such as promoting the 'Own Town ...

Brazen beats three for Phones4U brief

01 Mar 2002

's sponsorship of Birmingham City Football Club. Neal said: 'Phones4U is a rapidly expanding company and we see ...

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