Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
, and it works perfectly. P G is getting enormous coverage through its sponsorship of the Olympics. Does ...
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The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
will focus on music proves the point. Live music sponsorship, too, has been favoured by brands as a route ... for the brand, which introduced the strapline 'The choice of a new generation'. Top-tier brand sponsorship ... sponsorship of The O2 venue, formerly the Millennium Dome. New model Collaboration with artists ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
motorcycle accident. Kevin Peake, Aviva's director of sponsorship and brand, says the company acted ...
Kraft Foods appoints Jo Bradley as acting head of comms
26 Apr 2012 | by John Owens
to Kraft-owned Cadbury s role in the sponsorship of the Olympics, and the change in name of Kraft ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
brands are in Olympics sponsorship for altruistic reasons. P G is not in it for altruistic reasons, is it ...
Furniture retail and DIY brands switch from price-led to emotive ad strategy
22 Mar 2012 | by Alex Brownsell
does not include TV sponsorship Source: AdDynamix/Starcom MediaVest Group ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
access to sports Brand sponsorship: P G, Gillette, Head Shoulders The digital Games Do ... to top Brand sponsorship: P G, Gillette, Head Shoulders And, at the same time, we re bringing ...
Broadcast yourself: Should brands become media owners?
22 Mar 2012 | by Kate Magee
, it could not stamp its brand all over it. It would end up being like sponsorship. That opportunity already ...
London Fashion Week: Followers of fashion
16 Feb 2012 | by John Owens
spotlight? THE RIGHT BRAND ASSOCIATION The first rule of any sponsorship programme is to make ... sponsorship for up-and-comers and developing a relationship can create a more powerful association; success ... for Vodafone, the show's principal sponsor. He says this sponsorship means that as well as having its logo ...
Have Olympic organisers gone too far by taping over logos on toilets? The Marketing Society Forum
15 Feb 2012
of sponsorship categories to launch after the 2012 Olympics. William Hill will offer you 100/1; official urinal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
