Search results for Sponsorship

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Technology: Gadget Revolution

27 Feb 2004 | by Adam Hill

-house team and GBC Consumer, has been underpinned by sponsorship. As well as a launch at the London Eye ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

09 Aug 2002 | by MARY COWLETT

sponsorships, in the shape of a $160m multi-year deal to be sole the marketing partner of Warner Brothers ... and Minority Report - plus, its sponsorship of events such as London Fashion Week. This is set to continue ... . This summer, McDonald's invested heavily in supporting its $31m official sponsorship of the football World Cup ...

STOP PRESS: Global Beach hires group PR manager

07 Dec 2001

TECHNOLOGY: Software developer and e-consultancy Global Beach has hired Josie Goodwin as group PR manager. She has formerly been head of PR and sponsorship at Atlantic Telecoms and also press and PR manager for Cable & Wireless. ...

CAMPAIGNS: Edelman and Microsoft aid 2002 Games - Sponsorship Launch

22 Jun 2001 | by TARA STEVENS

Client: Microsoft PR Team: Edelman Campaign: Commonwealth Games sponsorship launch Timescale ... gold medallist Denise Lewis endorsed the announcement giving the sponsorship campaign the edge ... 's sponsorship of the Games has contributed to its reputation as a good corporate citizen in the UK ...

TIME Group to run in-house PR team

01 Dec 2000 | by PETER SIMPSON

Group in January, and the on-going sponsorship of Division One football club Blackburn Rovers ...

Stop Press: Bullingham joins Craigie Taylor in senior role

16 Jun 2000 | by DAVID MCCORMACK

Sports sponsorship agency Craigie Taylor has hired Mark Bullingham as a senior account manager. He...Sports sponsorship agency Craigie Taylor has hired Mark Bullingham as a senior account manager. He joins from Marketing Activity, and brings United Airlines sponsorship account with him. The agency has also won the global marketing and PR for computer monitor manufacturer LG Flatron s entry ...

IBM opts to bring broadcast work back in-house

03 Dec 1999 | by DAVID MCCORMACK

of projects including handling IBM s sponsorship of the Wimbledon tennis championships and work ... s sponsorship of Wimbledon which gained 18 pieces of national coverage, we also helped train people within IBM ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer

30 Apr 1999 | by LEXIE GODDARD

For every pounds 1 spent on a sponsorship, pounds 2 should be spent on exploiting it, insists...For every pounds 1 spent on a sponsorship, pounds 2 should be spent on exploiting it, insists ... Sponsorship and director of the sponsorship marketing outfit Maverick, Kolah speaks with some experience. Earmarking twice the amount of cash spent on an actual sponsorship deal for marketing may seem excessive ...

FOCUS: HI-TECH PR - Finding a good home for the PC. More people are buying PCs, but are they leisure consumers or business users bringing work home from the office? By Stephanie France

08 Jan 1999 | by STEPHANIE FRANCE

and colleges, sponsorship of the Internet Cafe at careers fair Directions 98 and contacting education, women ...

INTERNATIONAL: Reshuffle puts Ladousse in charge of IBM France PR

10 Jul 1998 | by SOPHIE BARKER

analyst relations, internal communications and sponsorship as well as providing corporate ...

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