ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
, Woods claimed the company will be measuring the impact of its sponsorship via means other than "the ...
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New look for Marketing Design Awards
23 May 2012 | by Kim Benjamin
in sponsorship opportunities please contact Ade Adefala on 0208 267 4921. ...
Locog defends role of embattled Olympic sponsors
17 Apr 2012 | by John Reynolds
to combat obesity. Those brands were singled out due to their sponsorship of the Games. Meanwhile, a ... on responsible drinking as part of its Olympics sponsorship activity, writes Gemma Charles . The brand ...
ISBA slams doctors for 'abdicating responsibility' in obesity debate
16 Apr 2012 | by Arif Durrani
". The doctors criticism of the multimillion pound sponsorship deals around major sporting events come as the UK ...
Helen Edwards: Who takes responsibility for a brand's past mistakes?
08 Feb 2012 | by Helen Edwards
that in 1984 spewed out poisonous gas, resulting in the deaths of more than 4,000 people. The sponsorship ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
