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Good sport?..., it is a big deal. Let's face it, we haven't exactly burned a trail of glory in the sporting world in recent years. But it is almost impossible to ignore sports, especially when David Beckham can ... . Depending on which events you target, sports can vary significantly from the mass market of key Champions ...
Sports sponsorship is an expensive game. Which of this year's events is the most valuable...TV, but it is only the most powerful example of the growing role of sport generally in mass market ... rise on 2004. Of these deals, 83 per cent were sports related, equating to £18 billion of investment ... viewing better than other programming and why spending on sport as a comms channel is growing so rapidly ...
This 24-page online version of All Out Cricket magazine pulls no punches as to why it is here - to encourage more people to subscribe to the print version. The question is whether it delivers.
Having been married for a couple of months, Stag Groom caught my eye.
As an avid rugby supporter, I was eagerly awaiting ITV's coverage of the World Cup and, of course, our boys' first game against Georgia.
Big brands are rubbing their hands together in anticipation of a sports-rich summer. Cathy Wallace...will easily make that back in sponsorship and exploitation of the Ronaldo brand. Sports PR and sponsorship is big business. Andy Sutherden, MD of sports marketing and sponsorship at Hill Knowlton, estimates ... cent of global sponsorship is in sport,' he points out. 'The need for sports PR to become a more robust ...
Title: Sport...Publisher: Sport Media and Strategy So another freesheet has descended upon the capital. This time it is a weekly sports title, based on a French magazine, and targeting an 18-40 male audience living in high ABC1 areas. After reading Metro's sports pages on Friday, I was ready for more in ...
Observing the Sunday Sport...Launched in May 2000, The Observer Sport Monthly has been a huge success ... on sports stories as well as featuring sports that do not receive mainstream coverage. A mix of 2,000 to 3,000-word features, columns and light-hearted pieces, recent sports featured in the magazine ...
StepStone signs sport deal...StepStone as the backer for its sports programming. The deal, which is understood to be worth £4 million ... sporting programming, which includes the channel’s cricket and racing coverage, the Tour de France, Italian ... feature on all sports programme trailers. The one-year deal, brokered by StepStone agency Booth Lockett ...
Sport rules the weekend...'Ave it: Beckham's missed spot kick against Turkey is watched by millions ITV broadcast its biggest weekend of sport this week and attracted more than 26 million viewers to its ... million - the highest audience Sky Sports has recorded. Meanwhile, England's first match of the Rugby ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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