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PlayStation launches sport titles with Claydon Heeley

PlayStation's four sport-related titles....The mailing, which is contained within a Union Jack- covered envelope, targets sports fans by exploiting the frenzy brought on in the UK by events such as Euro 2004 and the Olympics. The leaflet cover delivers the message: "Britain needs champions this summer." The wording is printed against the backdrop ...

Big Awards 2008: Sport, Travel & Leisure

Russell Ramsey, chair of Radio jury SPORT, TRAVEL LEISURE - DIGITAL WINNER Title: Keep ... Sportwear and action sports brand manager: Jamie McCall Agencies: AKQA, Naked Communications Creative ... Elias SPORT, TRAVEL LEISURE - DIRECT WINNER Title: Wetsuit Client: Visit Wales Brand: UK ...

And in the real world...JJB Sports, Sports Direct, National Express, Google, BBC, London 2012

Normal 0 0 1 370 2112 17 4 2593 11.773 0 0 0 The offices of JJB and Sports Direct were raided yesterday as part of an investigation over possible price fixing and fraud. Source: The Financial Times National Express is seeking a swift conclusion to a proposed ...

Sky Pub Sports calls pitch for direct marketing task

LONDON - Sky Pub Sports is looking for an agency to handle its direct marketing activity....The division, which supplies Sky Sports programming to 46,000 pubs and clubs in the UK, is said to be holding credentials meetings with direct agencies about its business-to-business account. The brief is expected to focus on direct mail to clients. Sky Pub Sports broadcasts with a separate advertising feed ...

BMW targets sports car fans to boost sales of Z4

LONDON - BMW is aiming to increase the share of its Z4 2.2i model in the sports car market with a

BMW targets sports car fans with Z4 mailer

BMW is aiming to increase the share of its Z4 2.2i model in the sports car market with a direct

ASA chairman to chair DMA awards judging

of state for the Department of Culture, Media and Sport, has been appointed chair of judges for the 2011

The Week: Direct Reviews - Iris scoops Sure business

for Sure for Men, Sure for Women and Sure Sport deodorants, following a pitch against undisclosed roster

Bolton FC hires Golley Slater for marketing work

LONDON - Golley Slater has been appointed by Bolton Wanderers to develop a specialist sports...of sports agency Beyond 1, whose clients included Everton Football club. ...

MatchON.com gives ad contract for UK and Finland to 24/7

MatchON.com, the sports content provider, has hired 24/7 to handle advertising sales in the UK...MatchON.com, the sports content provider, has hired 24/7 to handle advertising sales in the UK and Finland. The online sales house, run by managing director Carl white, will offer banner campaigns, online sponsorships, e-commerce, direct marketing and WAP advertising on a local and international ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.