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Darts is a serious sport

Eagle-eyed viewers of the BDO Lakeside World Professional Darts Championships could have been forgiven for thinking that DLKW Lowe's Tom Knox was moonlighting as a darts official.

Sport Relief charity in hunt for agency

Sport Relief, the sister charity event to Comic Relief, is searching for an agency to handle its...The charity has approached a number of agencies to handle a Sport Relief programme for schools to encourage them to drive donations through fundraising initiatives. Sport Relief will task the appointed agency with developing a creative strategy to work across all channels, with a focus on direct ...

Campaign Big Awards 2010: Sport, Travel and Leisure winners

View all of the winning campaigns from the Sport, Travel and Leisure category.

MediaCom launches global sports offering

MediaCom Worldwide has launched a global sports sponsorship division, MediaCom Sport, which...sports expertise at a local and regional level, but we realised our clients now require a more global and deeper understanding of the sports arena as their budgets continue to shift towards investments ... will be to work with the WPP agency's global account directors to manage the relationship with key sporting bodies ...

How can sports marketing utilise social media?

Sports and social media are a natural fit, but brands have to find ways to provide fans...JOSH ROBINSON - director of creative and integrated solutions, Sports Revolution - Can the passion that sports fans have for their teams be redirected commercially via social media? When sports ... and marketing success. Can 'micro' social media platforms, linked to sport, duplicate that? Most of us have a ...

Sky enlists Cantona for Sky Sports campaign

Sky is to kick back against rival sports broadcaster BT with a cross-platform marketing campaign..."sports fans that Sky remains the only platform which offers all of the action across all five Sky Sports ... company heralds a new era in sports subscription competition. BT is offering Sky Sports One and Sky Sports Two for 16.99 a month, undercutting Sky's longstanding 26 basic sports package, which will rise ...

Clarke appointed head of Starcom MediaVest Group Sports

Starcom MediaVest Group Sports, the sports marketing division of SMG, has named Robin Clarke as its...across the OMD Group delivering sports marketing campaigns for brands including FIFA World Cup sponsors ... -up to the London 2012 Olympics. He will work alongside existing SMG sports directors Anthony Marcou and Vange ... and UK Athletics. SMG Sports, which aims to maximise its client s involvement in the London Olympics ...

Chime bulks up sports marketing arm

Chime Communications has agreed to acquire a sports marketing agency, Icon, for at least £11m...Icon made revenues of 18.8m in 2010 and works or has worked with sports organisers including Uefa, Fifa, the Ryder Cup and Wimbledon, as well as sporting event sponsors such as Aviva and Adidas ... and Rio in 2016 and in utilising the contacts and relationships with major world sporting federations ...

Walker lands £5 million JJB Sports media account

LONDON - JJB Sports, the sports clothing retailer, has appointed Walker Media to handle its £5...and the start of the new Premier League football season. The sports retailer was previously run by the Wigan ...

Blue Square hires Arnold KLP for £4m advertising account

million account ahead of a busy summer of UK sport, which is expected to drive increased levels of sports...of sports betting and gaming. "We have some valuable assets in both racing and football, and we ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.