to remove filtersCampaign Big Awards 2010: Sport, Travel and Leisure winners
28 Oct 2010
View all of the winning campaigns from the Sport, Travel and Leisure category.
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Lucozade Sport Lite pictures LA skaters
10 May 2011 | by Loulla-Mae Eleftheriou-Smith
Lucozade Sport, the sports drink brand, is continuing its 'Yes' campaign by Grey London, with a new...something active, and enjoy the lighter side of sport. "Sport can be defined in many ways and we believe ...
Lucozade Sport ad track hits number one chart spot
12 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
'Louder' by DJ Fresh, the track used in this year's Lucozade Sport Lite ad, has entered the UK...The single, which has been produced through a partnership between Lucozade Sport Lite and the Ministry of Sound, sold 140,000 copies after receiving the most iTune pre-orders for any single. The track is used in the brand s ad campaign, 'Yes', created by Grey London, which features LA skaters ...
NMA unveils sports films
26 Jan 2012 | by Maisie McCabe
campaign to emphasise the passion readers have for sports coverage in newspapers....The ads use the strapline 'Newspapers. Bringing Sport To Life in 2012' to demonstrate the varied editorial, commentary and news in the sports pages of the UK's national newspapers. The films were directed by Danny Vaia at Disqo and use stop-motion animation and actual newspaper coverage of sporting ...
Daily Diary - Sports Relief
26 Mar 2012
No amount of Twitting could help Engine-owned social media agency, Jam, from coming last in the group s virtual sponsored cycle mission to raise money for Sports Relief. Brave lycra-clad Engine folk peddled like mad in the window of the Engine building to cover 403 miles between London ...
Virgin Media launches campaign to promote Sky Sports HD
20 Jul 2010 | by Maisie McCabe
campaign to support the addition of Sky Sport HD 1 and Sky Sports HD 2 to its line up from 2 August....'s Sport magazine as well as online activity on football sites, news outlets and social media. Virgin ... Sports, starring Manchester United legend Eric Cantona , to remind sports fans it is the only platform which offers all five Sky Sports channels, in high definition. On 1 July BT launched an ad starring ...
Sky Sports launches Ashes campaign
12 Nov 2010 | by Maisie McCabe
Sky Sports is to launch a campaign to support its coverage of the forthcoming Ashes series, which...that Sky Sports will be screening exclusive live coverage of all the action from Australia throughout ... in the UK and Ireland. Highlights from the tour will be shown on the Sky Sports channels, Sky Mobile TV ... .skysports.com/ashesanywhere . Joel Keoghan, marketing manager of Sky Sports, said: "The advertising creative is a light-hearted twist ...
Sky enlists Cantona for Sky Sports campaign
16 Jul 2010 | by Mark Banham
Sky is to kick back against rival sports broadcaster BT with a cross-platform marketing campaign..."sports fans that Sky remains the only platform which offers all of the action across all five Sky Sports ... company heralds a new era in sports subscription competition. BT is offering Sky Sports One and Sky Sports Two for 16.99 a month, undercutting Sky's longstanding 26 basic sports package, which will rise ...
Top 10 Sports Virals of all time
09 Sep 2011
for a barrage of the usual good, bad and ugly ad campaigns that accompany a major sporting tournament....But sport has also been the basis for a number of excellent ads, particularly in the online space, and some of YouTube s most-watched spots are sporting virals. So here, to cheer us all up before England's inevitable disappointing elimination from the World Cup, we ve picked our ten favourite sport virals ...
Rooney gets supersized for EA Sports ad
30 Aug 2011 | by Daniel Farey-Jones
Wayne Rooney stars as a giant in a new ad by Wieden+Kennedy Amsterdam for EA Sports' latest
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
