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Free-to-air sport becomes harder to find as the BBC's 'crown jewel' list is eroded....June 2000 ... BSkyB shakes up UK sports broadcasting in the 90s as its subscription model means ... that all bids for future sporting rights must be subject to a test to determine whether the corporation ... talking to ITV and Sky about sharing the rights to the ultimate BBC sporting showcase, Wimbledon. ...
September 1985: ITV's aspirations in televised sport had been perfectly encapsulated in World Of Sport, the network's answer to the BBC's Grandstand - except that it was basically a showcase for ropey ... wars, ITV had long been spoiling for revenge - with sport, notably football, as the key battleground ...
Sport Media Group has to work quickly to rescue its daily and Sunday titles....April 2008: The Daily Sport, originally launched in 1991 by the porn baron David Sullivan as a daily gossip and celebrity "newspaper", had been acquired by Sport Newspapers Group in 2007. The company ... going concern. February 2009: So it's not surprising when Sport Media Group announces it has put ...
than one would have hoped for from the world's premier sporting event. The reality is that the World ...
Sports sponsorship is an expensive game. Which of this year's events is the most valuable...TV, but it is only the most powerful example of the growing role of sport generally in mass market ... rise on 2004. Of these deals, 83 per cent were sports related, equating to £18 billion of investment ... viewing better than other programming and why spending on sport as a comms channel is growing so rapidly ...
Rio Ferdinand, the England defender who has appeared in ads for brands ranging from Nike to Sport...Does the media treat sports people fairly? The problem is that there are too many over ... you've ever seen featuring a sports star? David Ginola in those L'Oreal ads - flicking his hair ... to mention. Loads for Nike, McDonald's, Sport England and Xbox. What's your experience of working ...
There's more to sports sponsorship than picking the marketing director's favourite team...., that Heineken was to ditch TV and shift its £7 million ad budget into sport sponsorship. The reality is that the Dutch beer brand's move is in sync with a broader industry trend. The value of the global sports ... sponsorship market (not just sport) will record further growth of 10.8 per cent to £19.3 billion in 2006 ...
Sport England, the government-funded body charged with making the UK a healthier nation ... by Team Saatchi, which created the "everyday sport" campaign. The agency will be included in the review ... the slogan: "Everyday sport. Everybody feels better for it." Sport England is backed by politicians ...
Eagle-eyed viewers of the BDO Lakeside World Professional Darts Championships could have been forgiven for thinking that DLKW Lowe's Tom Knox was moonlighting as a darts official.
The cover boy on what turned out to be the last issue of Sport magazine was Rory McIlroy, a 19 ... well be back. Sport magazine has no such consolation. Last week it missed its own version of the cut and (barring miracles) will not be back. Not for the foreseeable future, at any rate. The world of sport ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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