21 Apr 2006
| by Andy Fry
There's more to sports sponsorship than picking the marketing director's favourite team....,
that Heineken was to ditch TV and shift its £7 million ad budget
into sport sponsorship. The reality is that the Dutch beer brand's move is in sync with a
broader industry trend. The value of the global sports ...
sponsorship market (not just sport) will record
further growth of 10.8 per cent to £19.3 billion in 2006 ...
21 Apr 2006
sponsor," Simon Rines, the director of International Marketing Reports,
which analyses the sports ...
the
World Cup is raising awareness of the event - not that the most popular
sporting event on Earth needs ...
, it created the Coca-Cola 2002 Fifa World Cup game with EA
Sports, and produced 25 different TV commercials ...
06 Feb 2009
The Sport Media Group, which publishes the Daily Sport, has said it is confident it can secure
06 Feb 2009
The Sport Media Group, which publishes the Daily Sport, has said it is confident it can secure
17 Aug 2007
David Sullivan is selling his 50 per cent stake in Sport Newspapers to Interactive World, the AIM
13 Jun 2008
Sport Media Group, which owns the Daily Sport and Sunday Sport, has acquired the publisher of Front
27 May 1998
the television launch campaign for Elida Faberge's new unisex toiletries range, Phisio Sport. Ogilvy & Mather...the television launch campaign for Elida Faberge's new unisex toiletries range, Phisio Sport. Ogilvy & Mather ...
launch budget. Plans for the global account will be determined later in the year. Phisio Sport has been ...
." Phisio Sport follows on from the success of other unisex brands, such as Calvin Klein's CKone and CKbe ...
27 May 1998
the television launch campaign for Elida Faberge's new unisex toiletries range, Phisio Sport. Ogilvy & Mather...the television launch campaign for Elida Faberge's new unisex toiletries range, Phisio Sport. Ogilvy & Mather ...
launch budget. Plans for the global account will be determined later in the year. Phisio Sport has been ...
." Phisio Sport follows on from the success of other unisex brands, such as Calvin Klein's CKone and CKbe ...
09 Jun 1998
Express Newspapers today launches Express Sport Live, a new all-sports Website which boasts high...Express Newspapers today launches Express Sport Live, a new all-sports Website which boasts high-tech live Internet chat sessions among its features.
The Express team has worked closely with technology companies ICL and Oracle on the production of the site, as well as with Express Newspapers' sister United ...
09 Jun 1998
Express Newspapers today launches Express Sport Live, a new all-sports Website which boasts high...Express Newspapers today launches Express Sport Live, a new all-sports Website which boasts high-tech live Internet chat sessions among its features.
The Express team has worked closely with technology companies ICL and Oracle on the production of the site, as well as with Express Newspapers' sister United ...