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Sport England to review advertising account

LONDON - Sport England, the government-funded body charged with making the UK a healthier nation...The account is currently handled by Team Saatchi, which created the "everyday sport" campaign ... for developing Team Saatchi's campaign, which uses the slogan: "Everyday sport. Everybody feels better for it." Sport England is backed by politicians, celebrities and various organisations across the UK. Last ...

More4 looks like a winner as Channel 4 gives up on sport

's victory over Australia at Trent Bridge, was that once this Ashes series ends it will have no real sport in its schedule at all. In fact, the real irony is that its only sports show is The Guardian Sport ...

MindShare expands Performance sports consultancy into Asia Pacific

LONDON - MindShare is set to launch its sports entertainment consultancy Performance in the Asia...The consultancy, which specialises in connecting brands with sport, is already present in markets across Europe and will be based initially in Singapore, with Rich tasked to develop the business across ... with consumers through sport and entertainment is becoming increasingly powerful for brands. Clients want sport ...

Sports outfit Nobok appoints Universal

Universal McCann has won the £2 million media planning and buying brief for Nobok, a new sports...Nobok is an online and events company that will give people the chance to meet sports stars ... to communicate Nobok to a targeted audience of sports fans. Universal McCann has all the necessary credentials to fulfil the brief." Nobok's UK launch will focus on six sports: golf, football, rugby, cricket, Formula ...

Guardian moves into television with Channel 4 sports show

sports series on Channel 4 later this summer....Billed as an hour-long mixture of debate and reviews, The Guardian Sports Show will be broadcast ... in August. The show, which will be hosted by Clive Anderson, will feature sporting commentators and celebrities discussing topical sporting issues in an irreverent way in front of a studio audience ...

Media: Setanta Sports hires Media Icon

The sports broadcaster Setanta Sports has hired the media sales house Media Icon to handle its UK

Nobok hands Farm £2m sports website brief

LONDON - Nobok, the global company which aims to offer sports fans unrivalled access...with their sports heroes via an interactive website and a series of consumer events. Farm's brief includes logo ... to the website will be able to relive great sporting events from the past, including football, rugby union ...

Media: The Football League secures broadcasting agreements

The Football League has secured broadcasting agreements with Sky Sports and ITV running until 2009

Porsche kicks off DM agency review

LONDON - Porsche, the luxury and sports car-maker, is hunting an agency to handle its UK direct

Media: EDF Energy signed

Sky Sports has signed EDF Energy as the sponsor of the semi-finals and finals of the Heineken Rugby

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.