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Sport: The Perfect Match

21 Apr 2006 | by Andy Fry

There's more to sports sponsorship than picking the marketing director's favourite team...., that Heineken was to ditch TV and shift its £7 million ad budget into sport sponsorship. The reality is that the Dutch beer brand's move is in sync with a broader industry trend. The value of the global sports ... sponsorship market (not just sport) will record further growth of 10.8 per cent to £19.3 billion in 2006 ...

Agencies pitch for Lucozade Sport

01 Nov 2002 | by MARK SWENEY

Sport drink, currently held by Ogilvy Mather.

Shearer strikes Asda sport deal

24 Oct 1997 | by JOHN TYLEE

collection of more subtly branded sports and leisurewear will reach Asda outlets early next year ...

Sport: Who will win the World Cup?

21 Apr 2006

sponsor," Simon Rines, the director of International Marketing Reports, which analyses the sports ... the World Cup is raising awareness of the event - not that the most popular sporting event on Earth needs ... , it created the Coca-Cola 2002 Fifa World Cup game with EA Sports, and produced 25 different TV commercials ...

Lucozade Sport Lite pictures LA skaters

10 May 2011 | by Loulla-Mae Eleftheriou-Smith

Lucozade Sport, the sports drink brand, is continuing its 'Yes' campaign by Grey London, with a new...something active, and enjoy the lighter side of sport. "Sport can be defined in many ways and we believe ...

Editorial: Binge-drinking's giving sport a headache

16 May 2008

Sponsorship of sport in general, and football in particular, by alcohol advertisers pre...Quite how do a group of Labour MPs think that banning such activity now will make a jot of difference to a complex social problem? All it would do is to leave lots of sports with a severe financial hangover. ...

MPs seek booze ad ban at sport events

09 May 2008 | by Our Parliamentary correspondent

Labour MPs have launched a campaign to ban alcohol advertising and sponsorship in sport, saying...Ministers are cautious about the plan, which would deprive sport of millions of pounds of revenue. But backbenchers say there is growing pressure for action because of the rising concern about binge-drinking among young people. Howard Stoate, a Labour MP and GP, said: "Britain's alcohol rules say that ads ...

MPs seek booze ad ban at sport events

08 May 2008 | by Our Parliamentary correspondent

LONDON - Labour MPs have launched a campaign to ban alcohol advertising and sponsorship in sport...Ministers are cautious about the plan, which would deprive sport of millions of pounds of revenue. But backbenchers say there is growing pressure for action because of the rising concern about binge-drinking among young people. Howard Stoate, a Labour MP and GP, said: Britain s alcohol rules say that ads ...

Agencies line up as Lucozade Sport calls pitch

31 Oct 2002 | by Mark Sweney,

Sport drink, currently held by Ogilvy & Mather.

The Week: Advertising news - McCain sponsors UK sport

18 Jul 2008

McCain has signed a five-year, £5 million deal to sponsor UK Athletics and will launch a campaign in September fronted by the former Olympic champion Sally Gunnell.

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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