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Shearer strikes Asda sport deal

collection of more subtly branded sports and leisurewear will reach Asda outlets early next year ...

Sport: Who will win the World Cup?

sponsor," Simon Rines, the director of International Marketing Reports, which analyses the sports ... the World Cup is raising awareness of the event - not that the most popular sporting event on Earth needs ... , it created the Coca-Cola 2002 Fifa World Cup game with EA Sports, and produced 25 different TV commercials ...

HOTLINE: First Sport appoints McCann-Erickson Manchester

First Sport, the sportswear retail chain, has appointed McCann-Erickson Manchester to handle its £3

Media: Things we like

ITV Sport's England coverage

Observer launches monthly consumer sports magazine

general sports title....general sports title. Observer Sport Monthly launched on 7 May and will continue to be given away ... and was deputy sports editor of The Independent. Editorial will differ from conventional sports magazines ... targeted radio campaign on Capital FM, Capital Gold, Heart, Kiss, Virgin, Talk Sport and Capital Gold ...

BMP ads launch net sports shop

to promote the sports fashion retail website....to promote the sports fashion retail website. The press campaign, which launches in July issues of style magazines such as Dazed techies injuring themselves as they attempt a cool sport with which ... or Fred Perry. The strapline is: boo.com.The sports shop on the internet. The press advertising ...

And in the real world...JJB Sports, Sports Direct, National Express, Google, BBC, London 2012

Normal 0 0 1 370 2112 17 4 2593 11.773 0 0 0 The offices of JJB and Sports Direct were raided yesterday as part of an investigation over possible price fixing and fraud. Source: The Financial Times National Express is seeking a swift conclusion to a proposed ...

Walker lands £5 million JJB Sports media account

LONDON - JJB Sports, the sports clothing retailer, has appointed Walker Media to handle its £5...and the start of the new Premier League football season. The sports retailer was previously run by the Wigan ...

Media: Mediaedge:cia wins Sports World International account

Mediaedge:cia has won Sports World International's media planning and buying account. The agency

NEWS: Damon Hill makes ad debut in Pizza Hut film

, the sport s high-octane TV commentator, in a fresh burst of celebrity advertising for Pizza Hut....Damon Hill, Britain s leading Formula One racing driver, has teamed up with Murray Walker, the sport s high-octane TV commentator, in a fresh burst of celebrity advertising for Pizza Hut. Hill makes his advertising debut on national TV this Friday in the third ad in a series featuring ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.