21 Apr 2006
| by Andy Fry
There's more to sports sponsorship than picking the marketing director's favourite team....,
that Heineken was to ditch TV and shift its £7 million ad budget
into sport sponsorship. The reality is that the Dutch beer brand's move is in sync with a
broader industry trend. The value of the global sports ...
sponsorship market (not just sport) will record
further growth of 10.8 per cent to £19.3 billion in 2006 ...
09 Jun 1998
Express Newspapers today launches Express Sport Live, a new all-sports Website which boasts high...Express Newspapers today launches Express Sport Live, a new all-sports Website which boasts high-tech live Internet chat sessions among its features.
The Express team has worked closely with technology companies ICL and Oracle on the production of the site, as well as with Express Newspapers' sister United ...
09 Jun 1998
Express Newspapers today launches Express Sport Live, a new all-sports Website which boasts high...Express Newspapers today launches Express Sport Live, a new all-sports Website which boasts high-tech live Internet chat sessions among its features.
The Express team has worked closely with technology companies ICL and Oracle on the production of the site, as well as with Express Newspapers' sister United ...
20 Jul 2010
| by Maisie McCabe
campaign to support the addition of Sky Sport HD 1 and Sky Sports HD 2 to its line up from 2 August....'s Sport magazine as well as online activity on football sites, news outlets and social media.
Virgin ...
Sports, starring Manchester United legend Eric Cantona , to remind sports fans it is the only platform which offers all five Sky Sports channels, in high definition.
On 1 July BT launched an ad starring ...
12 Jun 2000
| by ROB GRAY
I worked for 12 hours a day on the cross-channel ferry from
Portsmouth to Le Havre.
04 Jul 1997
| by ALASDAIR REID
Channel 5 is stating its sporting ambitions with the appointment of
Robert Charles to the new...Channel 5 is stating its sporting ambitions with the appointment of
Robert Charles to the new position of controller of sport.
He was previously controller of sport at Yorkshire Television.
ITV has signed up the motor giant, Ford, as sponsor of the 1997 Royal
Tournament. The event ...
20 Feb 2004
BLM is launching a sports marketing division, which is being headed by Andy Clilverd and Robin
01 Oct 2009
| by Noel Bussey
LONDON - VCCP has created a sport called SIM Rugby and filmed England players trying it out in a
14 Feb 2001
-a-year Marlboro sponsorship deal with Ferrari, but has still not confirmed its long-term commitment to the sport....Cigarette manufacturer Philip Morris has slammed reports that it will withdraw from its 45m-a-year Marlboro sponsorship deal with Ferrari, but has still not confirmed its long-term commitment to the sport.
The company said press reports which claimed it was pulling out of formula one racing because ...
14 Feb 2001
-a-year Marlboro sponsorship deal with Ferrari, but has still not confirmed its long-term commitment to the sport....Cigarette manufacturer Philip Morris has slammed reports that it will withdraw from its 45m-a-year Marlboro sponsorship deal with Ferrari, but has still not confirmed its long-term commitment to the sport.
The company said press reports which claimed it was pulling out of formula one racing because ...