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Sport: The Perfect Match

There's more to sports sponsorship than picking the marketing director's favourite team...., that Heineken was to ditch TV and shift its £7 million ad budget into sport sponsorship. The reality is that the Dutch beer brand's move is in sync with a broader industry trend. The value of the global sports ... sponsorship market (not just sport) will record further growth of 10.8 per cent to £19.3 billion in 2006 ...

Express unveils new sports Website

Express Newspapers today launches Express Sport Live, a new all-sports Website which boasts high...Express Newspapers today launches Express Sport Live, a new all-sports Website which boasts high-tech live Internet chat sessions among its features. The Express team has worked closely with technology companies ICL and Oracle on the production of the site, as well as with Express Newspapers' sister United ...

Express unveils new sports Website

Express Newspapers today launches Express Sport Live, a new all-sports Website which boasts high...Express Newspapers today launches Express Sport Live, a new all-sports Website which boasts high-tech live Internet chat sessions among its features. The Express team has worked closely with technology companies ICL and Oracle on the production of the site, as well as with Express Newspapers' sister United ...

Virgin Media launches campaign to promote Sky Sports HD

campaign to support the addition of Sky Sport HD 1 and Sky Sports HD 2 to its line up from 2 August....'s Sport magazine as well as online activity on football sites, news outlets and social media. Virgin ... Sports, starring Manchester United legend Eric Cantona , to remind sports fans it is the only platform which offers all five Sky Sports channels, in high definition. On 1 July BT launched an ad starring ...

My first job: Jon Restall, group sales executive at IPC Music & Sport, used to strip regularly

I worked for 12 hours a day on the cross-channel ferry from Portsmouth to Le Havre.

FOR THE RECORD

Channel 5 is stating its sporting ambitions with the appointment of Robert Charles to the new...Channel 5 is stating its sporting ambitions with the appointment of Robert Charles to the new position of controller of sport. He was previously controller of sport at Yorkshire Television. ITV has signed up the motor giant, Ford, as sponsor of the 1997 Royal Tournament. The event ...

HOTLINE: BLM launches sports marketing division

BLM is launching a sports marketing division, which is being headed by Andy Clilverd and Robin

England stars front VCCP rugby viral for O2

LONDON - VCCP has created a sport called SIM Rugby and filmed England players trying it out in a

Philip Morris slams sponsorship withdrawal

-a-year Marlboro sponsorship deal with Ferrari, but has still not confirmed its long-term commitment to the sport....Cigarette manufacturer Philip Morris has slammed reports that it will withdraw from its 45m-a-year Marlboro sponsorship deal with Ferrari, but has still not confirmed its long-term commitment to the sport. The company said press reports which claimed it was pulling out of formula one racing because ...

Philip Morris slams sponsorship withdrawal

-a-year Marlboro sponsorship deal with Ferrari, but has still not confirmed its long-term commitment to the sport....Cigarette manufacturer Philip Morris has slammed reports that it will withdraw from its 45m-a-year Marlboro sponsorship deal with Ferrari, but has still not confirmed its long-term commitment to the sport. The company said press reports which claimed it was pulling out of formula one racing because ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.