02 Dec 2011
| by Staff
brand event strategy at a sporting event
Flourish Creative
Castrol 2010 FIFA World Cup Guest ...
20 May 2011
| by Sara Kimberley
The 60-second spot, created by Iris, will launch during Sunday's Sky Sport's coverage of the final matches of the Premier League season.
Running across TV and radio, the activity has been planned and bought by MediaCom and runs for six weeks.
Set against the Beach Boys' 'God Only Knows' track, the ad ...
25 May 2011
| by Daniel Farey-Jones
The film, entitled 'A day in the life of an Audi driver', was created by Bartle Bogle Hegarty and is fronted by two-time Le Mans winner, Allan McNish.
It will be shown immediately before the kick-off during ITV and Sky Sports' live coverage of Manchester United's clash with Barcelona on Saturday (28 May ...
15 Aug 2011
| by Loulla-Mae Eleftheriou-Smith
Lucozade Energy, the GlaxoSmithKline-owned sports energy drink, has released a third music...for Lucozade Sport Lite used DJ Fresh s latest track, 'Louder' .
The track, which was produced ...
12 Aug 2011
| by Sara Kimberley
90's Ferrero Rocher ad, starring sporting heroes....years, earlier this month. The sports stars have signed up to front Betfair ads for the next year.
Earlier this week, the online sports betting provider placed QR codes on the bikini bottoms of two beach ...
13 Jan 2012
| by Sara Kimberley
The 'Keep Up' campaign by DDB UK features Bolt, the fastest man in the world, sporting a blonde goatee beard in Branson's office and attempting to convince viewers he is the Virgin boss.
Much to his frustration, he is interrupted by the real Branson, who tries to get into the office.
Bolt is then seen ...
03 May 2012
| by Maisie McCabe
convertible sports car next spring.
David Amodio, agency principal at Channel 4, said: "Sometimes ...
10 May 2011
| by Loulla-Mae Eleftheriou-Smith
Lucozade Sport, the sports drink brand, is continuing its 'Yes' campaign by Grey London, with a new...something active, and enjoy the lighter side of sport.
"Sport can be defined in many ways and we believe ...
17 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
track incorporating the sounds the athletes make while playing their individual sports. The song ...
24 Nov 2011
| by Maisie McCabe
Sport, the UTV Media-owned free magazine, is launching a free iPad app tomorrow (25 November....
Sport launched a redesigned print magazine with a new masthead in October ahead of the iPad launch. A spokesman for Sport said the iPad app gives the readers added value by building on the redesign with more ...
, said: "iPad is the ideal platform for Sport to enhance content and engage closer with sports fans ...