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Lucozade turns to RED for Sport drink accessibility

The RED Consultancy has been hired by SmithKline Beecham to handle its Lucozade Sport brand ... for the Lucozade Sport work. RED has a brief to promote the brand to consumers and the trade. Lucozade Sport is designed to be complementary to exercise. It targets people participating in sport at every level - from ...

NEWS: WPBSA lines up for a shot at a new image

The World Professional Billiards and Snooker Association (WPBSA) is looking to update the sport...The World Professional Billiards and Snooker Association (WPBSA) is looking to update the sport ... and sponsorship manager. Lloyd has a brief to boost the profile of key players outside the sports media ... by research which showed that although snooker is the UK s most popular televised sport, consumers felt its ...

STOP PRESS: Interpublic takes Advantage and API

new sports marketing division within the group....Advertising and marketing communications group The Interpublic Group of Companies has acquired UK firm API Consulting and US-based Advantage International. The two companies will form the basis of a new sports marketing division within the group. ...

OPINION: The Big Question - In a world of soccer superstars, how do you make a rugby Beckham? Hill and Knowlton last week started work for the Rugby Football Union on a brief to broaden the appeal of the 15-a-side oval ball game among 15 to 24-year-olds

brand interest. Lots of kids have been introduced to the sport, but I'm not sure enough rugby is being ... . In this respect, football is an enormous sport and rugby isn't.' Giles Morgan, Craigie Taylor International ... sports is the level of press coverage and glamour; that's where the celebrity side grows from ...

MEDIA: BRIEFS

s music and sport group has created a sponsorship and advertorials team to work across its 14 titles, which include Loaded, Goal, Cycle Sport, Rugby World and NME. Advertisement director Nick Taylor ...

MEDIA: BRIEFS

year-on-year growth of 22.7 per cent. Sports building title launched Sports Build ing ... Publications. It will cover developments in the construction and design of sport and leisure facilities ...

MEDIA: BRIEFS

. Express banks on extra sport The Daily Express has launched a new weekly, 24-page pull-out sports supplement which will appear each Monday. It will be edited by sports editor David Emery. Media goes ...

Planet on Sunday due to go into orbit in June

’ Sunday Sport in 1986, says the Planet will target the Mail on Sunday and Sunday Express’ younger ... of Sunday Sport and went on to edit it. Sandra Andrews takes on the role of news editor and Sandra Walsh ...

CAMPAIGNS: PETA targets anglers with dog poster - Public Awareness

the campaign to the UK where angling is the country's most popular participation sport. Objectives ...

CAMPAIGNS: Weekly Web Watch - Death row does it again for Benetton

the innocent do you have a hero in sport? , to the more probing have you ever been in love? , and how ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.