14 Sep 2001
and surf sports, will handle pre-event,
on-site and post-event PR.
Managing director Gaby Jesson said she would drive coverage in the
short-lead snow sport and music press as well as lifestyle media ...
14 Jun 1996
Sports public relations specialists SSM Freesports is to manage a 12-
month, pounds 20,000 fee...Sports public relations specialists SSM Freesports is to manage a 12-
month, pounds 20,000 fee media relations drive for the BMW ProFlex
International Mountain Bike Team. The team s seven riders are gearing up
to take part in next month s Atlanta Olympics in the tournament s first
mountain bike event.
...
01 Sep 2000
| by ADAM HILL
League Communication Agency to provide PR
support for international sports events planned for this year...The Russian government, headquartered in Moscow, has hired public
relations consultancy Business League Communication Agency to provide PR
support for international sports events planned for this year and 2001.
The first event will be the Moscow International Peace Marathon set to
take place this month ...
13 Aug 2004
| by Maja Pawinska
's victory in Sydney, the sport had lost more than 20,000 players. The RFU asked Activate UK, a consultancy that specialises in getting young people involved in sport, to help it get more people playing the game ...
message of making the sport accessible to a non-traditional rugby audience.
Strategy and Plan ...
25 Apr 2003
SPORT: The Lawn Tennis Association is to stage a celebrity event on 16 June as part of its campaign
23 Jul 2004
The Formula 1 parade through Regent Street earlier this month was proof that interest in the sport...Although motor racing currently has one of the most successful drivers in the history of the sport ...
out of the sport for many.
But despite Schumacher's dominance in the ten races so far this season ...
to generate more national, mainstream coverage for the sport.'
Nonetheless, if a London grand prix does get ...
13 Jul 2001
Hill & Knowlton's sports marketing and sponsorship unit has been
hired to promote Scotland's bid to host the Ryder Cup in 2009. If
successful, it would be the first time the event were held in the 'home
of golf' since 1973. H&K will undertake an intensive media relations
programme.
...
23 Jun 2000
| by ADAM HILL
-biggest sporting
event in the world, after the Olympics and the World Cup....-biggest sporting
event in the world, after the Olympics and the World Cup.
PR exploitation of Euro 2000 ...
and of
European sport.
Retailers and dealers are targeted along with consumers, with
competitions ...
seriously as a key
part of the sports marketing mix. The business (of PR) is the same but
the nuances ...
04 Sep 1998
| by NICK PURDOM
As a sporting spectacle, World Cup 98 was a resounding success, but
the insatiable hunger...As a sporting spectacle, World Cup 98 was a resounding success, but
the insatiable hunger ...
of companies including the Sporting Occasiom amd
International Championship Management (ICM ...
are still prepared to take
risks to try to secure tickets for major sports events.
It seems ...
07 Jun 1996
| by LEXIE GODDARD
of the world s third biggest sporting event: Euro 96....The Football Association s media relations team is gearing up for this
Saturday s launch of the world s third biggest sporting event: Euro 96.
Six thousand accredited journalists and photographers will descend on
eight stadiums across the UK for the tournament - expected to attract a ...