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Review of the Year: Top 10 marketing moments of 2011

from stores such as JD Sports, PC World and Carphone Warehouse flashed across the world and served ...

Power 100: 100 to 50

- C C GROUP Bartlett's impressive CV sports a host of major blue-chip companies, including Nestle ... integrated push in support of its CR-Z hybrid sports coupe. Most recently, it ran the first UK TV ad to link ... one of the first to sign a UK product-placement deal as part of its sponsorship of Sky1 sports panel ...

Man City's digital growth faster than other big clubs, claims exec

Speaking at today's Media Guardian Changing Advertising Summit on data and consumer profiling, Ayers claimed his club was catching up to rivals such as Manchester United and Chelsea, by building up its use of loyalty and digital channels. Ayers said football clubs and other sporting institutions ...

Unilever personal care brands sponsor British Lotus F1 Team

by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ... into our consumers' passions cars, sports, extreme adventure in order to engage with them. The thrill ... that former World Champion Kimi R ikk nen will be joining the team after a two-year hiatus from the sport ...

Tesco eyes Olympic tie via Clubcard partners

with a message about the importance of health and participation in sport . The specifics of the Tesco ... sports sponsorships have included a deal with The Football Association as the Official England ...

WPP makes $5m investment in US data analytics company

for the new era." Last week, WPP signed a deal with sports and entertainment company IMG to develop ...

TAG Heuer switches CRM strategy to boost sales

sport calendar. Digital and CRM specialist Tangent Snowball has been tasked with the relaunch of TAG ...

Agencies to pitch for Gatorade brief

Gatorade, the PepsiCo-owned sports drink, is looking for an agency to handle its below

Stobart to be Super League sponsor

Eddie Stobart is making a significant move into sport sponsorship, signing a deal to be the new...and sports brand JJB. Eddie Stobart has signed a sponsorship agreement to run until at least 2015 ... as it thought sport no longer fitted with its strategy of targeting the over-50s market. ...

ASA chairman to chair DMA awards judging

of state for the Department of Culture, Media and Sport, has been appointed chair of judges for the 2011

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.