Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
's version of the sport. Amid growing concerns that FIFA is tarnishing the beautiful game, a British ...
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Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
from stores such as JD Sports, PC World and Carphone Warehouse flashed across the world and served ...
UEFA Champions League Final: Barca 3, Man United 1, ITV £8m
28 May 2011 | by Maisie McCabe and Loulla-Mae Eleftheriou-Smith
was shown simultaneously on BSkyB's Sky Sports, as ITV and Sky share the rights to the tournament ... the kick-off during ITV and Sky Sports coverage of the match, in media planning and buying by MediaCom ...
VW Commercial returns to TV after 5-year hiatus
20 May 2011 | by Sara Kimberley
The 60-second spot, created by Iris, will launch during Sunday's Sky Sport's coverage of the final matches of the Premier League season. Running across TV and radio, the activity has been planned and bought by MediaCom and runs for six weeks. Set against the Beach Boys' 'God Only Knows' track, the ad ...
Vauxhall 'supports nation' with England football TV ad
02 Sep 2011 | by Ariane Osman and Alex Brownsell
on Sky Sports 1 at 7pm today (2 September), before England's European Championships qualifying match ...
Audi reveals what it takes to win Le Mans in epic ad
25 May 2011 | by Daniel Farey-Jones
The film, entitled 'A day in the life of an Audi driver', was created by Bartle Bogle Hegarty and is fronted by two-time Le Mans winner, Allan McNish. It will be shown immediately before the kick-off during ITV and Sky Sports' live coverage of Manchester United's clash with Barcelona on Saturday (28 May ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
1. 0 2 England rugby team VCCP's O2 ad went beyond the usual rugby cliches to deliver a warm and humorous spot that stirred up a sense of passion that was unfortunately lacking on the pitch during England's Rugby World Cup campaign. A rare example of a sports team ...
Lucozade uses unsigned band in third music ad
15 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
Lucozade Energy, the GlaxoSmithKline-owned sports energy drink, has released a third music...for Lucozade Sport Lite used DJ Fresh s latest track, 'Louder' . The track, which was produced ...
Campaign Viral Chart: Dramatic surprise at the top of the chart
13 Apr 2012 | by Ben Hall
in the chart. After viral success with his H M bodywear ad, the international sports superstar rejoined ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
8. ESPN 'it's not crazy, it's sports' by Wieden+Kennedy, New York 2,918 shares this week All ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
