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Lucozade Sport Lite 'louder' by Grey London

Lucozade Sport, the sports drink brand, has continued its 'Yes' campaign by Grey London, with a new

NatWest 'secret cricketer' by Glue Isobar

The concept was by Glue Isobar, with PR by M C Saatchi Sports Entertainment, to showcase NatWest s support for grassroots cricket via the club. The footage features Vaughan playing in disguise as ringer "Gary Watson" at Goldsborough Cricket Club. ...

Private View: Russell Ramsey and Moray MacLennan

. Next up is Asics . A slightly lesser-known sports brand that must be hoping to unseat Nike and Adidas as the sports darlings of the awards shows. It won't do it with this film. It's dull in the extreme. A dull voiceover, with very dull music, is layered over very ordinary visuals of people doing various sports ...

Audi ‘a day in the life of an Audi driver’ by BBH

The film is narrated by two-time Le Mans winner Allan McNish. It will air before the kick-off during ITV and Sky Sports live coverage of the Champions League Final on Saturday. Sky 3D will broadcast a 3D version of the film which will then air in cinemas. The film was art directed by Kevin Stark ...

ESPN 'evolution of touchdown dance' by Wieden & Kennedy New York

In an online ad, the dancer Judson Laipply, whose "Evolution of Dance" video has more than 175 million views on YouTube, recreates some of American football's most famous touchdown celebrations. It concludes with the strapline: "It's not crazy. It's sports." The ad was written by Geoff Proud, art ...

Private View: Russell Ramsey and David Harris

With work from Rice Krispies, Cathedral City, EA Sports, O2, Google and Marks & Spencer...ad is for Fifa 12 from EA Sports . I have to say, this ad is a bit of a mess. Branded ... Sports . It's about the passion and fanaticism of fans who will do anything not to miss a match. Game ... brilliant lesson on how to use sports stars to communicate a message rather than using them simply because ...

Sky Bet 'the excitement of uncertainty' by WCRS

The ad, by WCRS, introduces the strapline "Nothing s certain. That s why it s exciting" and depicts different scenarios that could affect the outcome of a wager. Ted Moss, the marketing director of Sky Betting and Gaming, said: "It s the uncertainty of sport that makes betting so exciting and WCRS ...

Sky Sports 'start of the season' by Brothers and Sisters

Sky is promoting the start of the 2011/12 football season with a new TV ad by Brothers and Sisters.

Private View: Dave Trott and Thiago de Moraes

with the content and interaction. It s also about the biggest sporting event to take place in London since, well ... visceral aspects of sport. Perhaps it also suffers from the huge expectation that Nike work has in our ...

Private View: Andre Laurentino and Andrew Melsom

Featuring ads from Sky Sports, the Science Museum, Gordon's Gin, McDonald's, Cravendale...of football, Sky Sports taps into a rich seam - football passion. But it does very little with it, I'm afraid ... legendary. Sky Sports is back promoting the start of the football season. So dominant is Sky with sport ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.