Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
's version of the sport. Amid growing concerns that FIFA is tarnishing the beautiful game, a British ...
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Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
from stores such as JD Sports, PC World and Carphone Warehouse flashed across the world and served ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...
Twitter rolls out first wave of UK brand pages
02 Feb 2012 | by Sarah Shearman
Sports game, while Sky has a page for its Sky HD service, promoting the customer service it offers ...
Toyota named greenest brand in the world
27 Jul 2011 | by Gemma Charles
.63 17 Nike Sporting Goods 54.94 7.83 18 Sony Electronics 54.73 4 ... Electronics 54.51 17.26 23 Adidas Sporting Goods 54.48 7.48 24 GE ...
Electronic Arts claims Twitter ads exceeded expectations
08 Nov 2011 | by Sarah Shearman
with the creation of a promoted account for EA Sports FIFA on 29 September. It also ran promoted tweets the next ... the launch of the campaign, EA Sports FIFA has increased its Twitter following by 25%, to 105,000. Daniel ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
brand event strategy at a sporting event Flourish Creative Castrol 2010 FIFA World Cup Guest ...
Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast
04 Oct 2011 | by Matthew Chapman
and third sport respectively. Brand consultancy Interbrand bases its results on the financial performance ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
? A: There's a brand called Under Armour [a US sports clothing and accessories company] started ... events and sports. They founded, literally, a movement . So what I like about both ...
Vauxhall 'supports nation' with England football TV ad
02 Sep 2011 | by Ariane Osman and Alex Brownsell
on Sky Sports 1 at 7pm today (2 September), before England's European Championships qualifying match ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
