Media Choice: Stag & Groom
18 Mar 2004 | by James Mann, Head of sport Sponsorship, Telegraph Group
Having been married for a couple of months, Stag Groom caught my eye.
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MEDIA CHOICE: ITV's Rubgy World Cup coverage
23 Oct 2003 | by James Mann, Head of sport sponsorship, Telegraph Group
As an avid rugby supporter, I was eagerly awaiting ITV's coverage of the World Cup and, of course, our boys' first game against Georgia.
Media choice: All Out Cricket Lite
03 Jun 2008 | by Jamie Wynne-Morgan, Managing director, M&C Saatchi Sport & Entertainment
This 24-page online version of All Out Cricket magazine pulls no punches as to why it is here - to encourage more people to subscribe to the print version. The question is whether it delivers.
New campaign: Lucozade Sport
18 Mar 2008
GlaxoSmithKline is launching an £8m ad campaign to highlight how its Lucozade Sport range of drinks...The work aims to drive awareness of the brand's portfolio, which includes Lucozade Sport, Lucozade Hydro Active and Lucozade Sport with Caffeine Boost. Breaking this week, the activity will encompass TV, outdoor, radio, press and digital. It will be supported by experiential activity at major UK sporting ...
Lucozade Sport plans roadshow
12 Apr 2006
Lucozade Sport is launching its first experiential marketing activity, with a nationwide campaign...A nationwide tour of the Lucozade Sport Performance Zone, developed in association with sports marketing agency Lighthouse Communications, will visit various athletic and football events. The intention ... continues the sports science theme of Lucozade Sport's recent advertising activity, which positions ...
New campaign: Lucozade Sport
20 Jul 2005
Lucozade Sport is embarking on an integrated brand awareness campaign in the run-up to the new...The activity will use the sports drink's long-standing association with the Football Association and brand ambassador Steven Gerrard. The Liverpool and England star's image will be used in an on ... and outdoor activity, a microsite and a TV campaign in August. Lucozade Sport is the official sports drink ...
Lucozade Sport TV ad
09 Oct 1997 | by HARRIET MARSH
Lucozade Sport is to run a new version of its TV ad staring injured football star Alan Shearer...Lucozade Sport is to run a new version of its TV ad staring injured football star Alan Shearer during and after Saturday s England vs Italy game on Sky. The company, through agency Ogilvy & Mather ... while resting his injured leg and drinking Lucozade Sport. ...
RBS supports Sport Relief
25 Jan 2008 | by Jemima Bokaie
LONDON - Royal Bank of Scotland (RBS) has signed a marketing partnership with Sport Relief to raise...from each home nation, to drive awareness of Sport Relief and the tournament among younger rugby fans ... Lamont and Andrew Trimble from Wales. The fundraising drive will culminate on Sport relief Weekend 14 ...
DESIGN CHOICE: PHYSIO SPORT
25 Feb 1999 | by KARL SMITHSON, Senior designer, Dragon
and would not disgrace any kitbag. Elida Faberge s Physio Sport is masculine without being macho....and would not disgrace any kitbag. Elida Faberge s Physio Sport is masculine without being macho. The image of this pre- and post-workout range is a mix of urban sports and Audi lifestyle. It has a slick, squeaky clean pack, so you are torn between thinking about personal hygiene and sporting ...
MEDIA CHOICE: SPORT FIRST
19 Mar 1998 | by MARK PATTERSON, Managing Director, BJK&
After what can only be likened to the gestation period of an elephant, Sport First finally hit our...After what can only be likened to the gestation period of an elephant, Sport First finally hit our newsstands last Sunday. Originally conceived as a daily broadsheet sports newspaper it has ... is give a viewpoint (isn t that what media people are paid to do?). Well, in the case of Sport ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
