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Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

from stores such as JD Sports, PC World and Carphone Warehouse flashed across the world and served ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

brand event strategy at a sporting event Flourish Creative Castrol 2010 FIFA World Cup Guest ...

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

? A: There's a brand called Under Armour [a US sports clothing and accessories company] started ... events and sports. They founded, literally, a movement . So what I like about both ...

PepsiCo reshuffles with new Gatorade UK marketing director

18 May 2011 | by Loulla-Mae Eleftheriou-Smith and John Reynolds

Hayley Stringfellow to the role of marketing director for Gatorade and sports nutrition UK and Ireland....vice-president and general manager, franchise centre of excellence and sports nutrition. She will oversee the planned UK push of the Gatorade sports-drink brand, while developing the company's sports ... for the brand will focus on digital activity and sports sponsorship. It will also introduce new products ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

- C C GROUP Bartlett's impressive CV sports a host of major blue-chip companies, including Nestle ... integrated push in support of its CR-Z hybrid sports coupe. Most recently, it ran the first UK TV ad to link ... one of the first to sign a UK product-placement deal as part of its sponsorship of Sky1 sports panel ...

Unilever personal care brands sponsor British Lotus F1 Team

06 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ... into our consumers' passions cars, sports, extreme adventure in order to engage with them. The thrill ... that former World Champion Kimi R ikk nen will be joining the team after a two-year hiatus from the sport ...

P&G joins roster of Paralympic sponsors

13 Jun 2011 | by Loulla-Mae Eleftheriou-Smith

and raise money for Paralympic sport. All money raised will go to the Paralympic Legacy Fund. P G is part ...

Gillette's Facebook fans help create giant Roger Federer portrait

20 Jun 2011 | by Oliver Luft

of Gillette, is a high-profile user of sport stars, including Thierry Henry and Federer, to endorse its ...

Branding 'police' mask non-sponsor logos at Olympic venues

07 Feb 2012 | by Rachel Barnes

Kimberly-Clark is one of several companies that will find its brand logos at sporting venues being

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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