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Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

from stores such as JD Sports, PC World and Carphone Warehouse flashed across the world and served ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

brand event strategy at a sporting event Flourish Creative Castrol 2010 FIFA World Cup Guest ...

The Annual 2011: Top 10 celebrity ads

16 Dec 2011 | by Staff

1. 0 2 England rugby team VCCP's O2 ad went beyond the usual rugby cliches to deliver a warm and humorous spot that stirred up a sense of passion that was unfortunately lacking on the pitch during England's Rugby World Cup campaign. A rare example of a sports team ...

Andrew Honnor leaves Tulchan Communications to establish new consultancy

26 May 2011 | by Alec Mattinson

for Culture, Media and Sport, where he was a special adviser to Virginia Bottomley. Honnor could ...

Lloyds TSB is best-known 2012 partner

26 Jul 2011 | by John Reynolds

director at international sports marketing agency Fast Track, believes Lloyd's TSB's campaign has hit home ... ) and the first to activate its sponsorship. Nigel Currie, director of sports marketing agency brandRapport ...

Visa and Emirates join sponsor disquiet over Fifa sleaze claims

01 Jun 2011 | by Ben Bold

that are currently surrounding the administration of the sport. "We hope that these issues will be resolved as soon as possible and the outcome will be in the interest of the game and sport in general." Four ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

- C C GROUP Bartlett's impressive CV sports a host of major blue-chip companies, including Nestle ... integrated push in support of its CR-Z hybrid sports coupe. Most recently, it ran the first UK TV ad to link ... one of the first to sign a UK product-placement deal as part of its sponsorship of Sky1 sports panel ...

Virgin Money in talks to take over Newcastle United shirt sponsorship

23 Nov 2011 | by John Reynolds

announced that its ground, St James' Park, was being renamed the Sports Direct Arena. The club is owned by Mike Ashley, founder of the Sports Direct retail brand. Nigel Currie, executive at brandRapport, the sports agency, said: "Virgin Money could benefit enormously from taking on the Newcastle shirt ...

Murdochs and Brooks were well coached but needed 'more humility'

20 Jul 2011 | by Matt Cartmell

The two hearings that took place before the Commons culture, media and sport select committee saw Rupert and James Murdoch, and subsequently Rebekah Brooks being grilled over the phone hacking inquiry. The Murdochs performance was interrupted when a protester threw a plate of shaving foam at the father, a move ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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