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Toyota named greenest brand in the world

27 Jul 2011 | by Gemma Charles

.63 17 Nike Sporting Goods 54.94 7.83 18 Sony Electronics 54.73 4 ... Electronics 54.51 17.26 23 Adidas Sporting Goods 54.48 7.48 24 GE ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

brand event strategy at a sporting event Flourish Creative Castrol 2010 FIFA World Cup Guest ...

Marc Pritchard interview: How P&G 'cracked' social ROI

28 Mar 2012 | by Noelle McElhatton

? A: There's a brand called Under Armour [a US sports clothing and accessories company] started ... events and sports. They founded, literally, a movement . So what I like about both ...

The Annual 2011: Top 10 celebrity ads

16 Dec 2011 | by Staff

1. 0 2 England rugby team VCCP's O2 ad went beyond the usual rugby cliches to deliver a warm and humorous spot that stirred up a sense of passion that was unfortunately lacking on the pitch during England's Rugby World Cup campaign. A rare example of a sports team ...

Aston Martin fends off Apple to be named coolest brand of 2011

28 Sep 2011 | by Arif Durrani

According to CoolBrands annual UK rankings, British Sports car manufacturer Aston Martin, home to James Bond s DB5, has held off challenges from Apple (2), Rolex (4) and Dom Perignon (12), to be crowned ... . Aston Martin is joined by other sports cars Ferrari (8) and Maserati (20) in the top flight while Google ...

Castrol launches ad funded film starring Cristiano Ronaldo

09 Aug 2011 | by Sara Kimberley

The film will be shown on Sky Sports in the UK in September to coincide with the oil giant ... 's legendary skills and strength in a high performance lab where leading sports scientists will use cutting ... and in partnership with M C Saatchi Sports Entertainment. Sean Rahaley, global brand manager of Castrol Edge ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

- C C GROUP Bartlett's impressive CV sports a host of major blue-chip companies, including Nestle ... integrated push in support of its CR-Z hybrid sports coupe. Most recently, it ran the first UK TV ad to link ... one of the first to sign a UK product-placement deal as part of its sponsorship of Sky1 sports panel ...

Paddy Power hires Bacardi marketer

31 Aug 2011 | by Loulla-Mae Eleftheriou-Smith

Woolfenden joins in December and will replace Barni Evans, who left the betting company's UK arm in July to become the marketing director for its two Australian businesses , International All Sports (IAS) and Sportsbet, effective next month. Evans held the role for 10 years. Woolfenden has held the position ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global vice-president of marketing solutions is on a fleeting 24-hour visit of the UK, but has made time to talk to Marketing about the opportunities the site now offers intrepid brands - and those responsible for driving them. "The thing about ...

Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

's ads. Lucozade is steadily reasserting its position as the UK's leading energyand sports-drink brand ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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