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MEDIA: IN BRIEF

BBC and Emap in sport battle...BBC and Emap in sport battle BBC Magazines is launching Match of the Day, a weekly football title on 15 August. On the same day Emap Pursuit launches Sported. Match of the Day will be edited by Tim Glynne-Jones and Sported by Chris Hunt. F1 Live aims to take pole Automedia ...

CAMPAIGNS: Science sports a different look - Exhibition Launch.

The Science Museum s Science of Sport exhibition, which opened in March, is the largest exhibition...The Science Museum s Science of Sport exhibition, which opened in March, is the largest ... technology on sport, it aims to reinforce the museum s image as inspirational and accessible ... of Sport is to interest children in sport. Early in the campaign celebrity endorsement by Tim ...

MEDIA: In Brief - Microsoft News goes 24 hours

election site, providing text, audio and graphics on the latest headlines, opinions, sport and technology....Microsoft News is launching a 24-hour news service on the Internet following the success of its election site, providing text, audio and graphics on the latest headlines, opinions, sport and technology. ...

PC games player chooses Bastion to raise its profile

PC gaming PR specialist Bastion has been appointed by Sports Interactive, the software development...PC gaming PR specialist Bastion has been appointed by Sports Interactive, the software development team behind the best-selling Championship Manager games. Championship Manager is a football management simulator. The latest release, Season 99/00, was the UK s best-selling PC game over ...

FOCUS: SPONSORSHIP - Make the most out of being a sponsor/Just sponsoring events is no longer enough to keep the public interested in a brand. To get the most out of their investment, companies are turning to PR to create a spin-off attraction

Ardi Kolah, director of Maverick. The author of a new report entitled Maximising the Value of Sports...Ardi Kolah, director of Maverick. The author of a new report entitled Maximising the Value of Sports ... . The predicted increase in future sponsorships (1998 s pounds 350 million spend on sports sponsorship alone ... get married during the race. The story generated plenty of coverage outside the sports pages ...

Stop Press: Bullingham joins Craigie Taylor in senior role

Sports sponsorship agency Craigie Taylor has hired Mark Bullingham as a senior account manager. He...Sports sponsorship agency Craigie Taylor has hired Mark Bullingham as a senior account manager. He joins from Marketing Activity, and brings United Airlines sponsorship account with him. The agency has also won the global marketing and PR for computer monitor manufacturer LG Flatron s entry ...

CAMPAIGNS: Edelman and Microsoft aid 2002 Games - Sponsorship Launch

it needed to appeal to sports media. Edelman also provided Microsoft with media training ... through loud and clear; from The Guardian 'Manchester gets Microsoft boost' to BBC Sport's 'Microsoft ...

MEDIA Profile: Bringing guests live to your PC - Tom Laidlaw, senior producer, AOL Live

million worldwide. There are 14 channels in the UK version, including news, sport and travel and one ...

STOP PRESS: Kazoo builds profile of games developer

Kazoo Communications has been appointed after a three-way pitch to develop the consumer and trade brand profile of software developer Activision. Kazoo senior account handler Justin Crosby will head the account. Upcoming launches include a range of Star Wars titles and US sports ...

Aiming for the tallest poppy: Microsoft may be the business success of the decade but its dominance of the market has led to a PR backlash from some quarters. Lexie Goddard reports

. Bill bashing has become something of an international sport among both disgruntled software firms ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.