Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
brand event strategy at a sporting event Flourish Creative Castrol 2010 FIFA World Cup Guest ...
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Toyota named greenest brand in the world
27 Jul 2011 | by Gemma Charles
.63 17 Nike Sporting Goods 54.94 7.83 18 Sony Electronics 54.73 4 ... Electronics 54.51 17.26 23 Adidas Sporting Goods 54.48 7.48 24 GE ...
Vauxhall 'supports nation' with England football TV ad
02 Sep 2011 | by Ariane Osman and Alex Brownsell
on Sky Sports 1 at 7pm today (2 September), before England's European Championships qualifying match ...
Audi reveals what it takes to win Le Mans in epic ad
25 May 2011 | by Daniel Farey-Jones
The film, entitled 'A day in the life of an Audi driver', was created by Bartle Bogle Hegarty and is fronted by two-time Le Mans winner, Allan McNish. It will be shown immediately before the kick-off during ITV and Sky Sports' live coverage of Manchester United's clash with Barcelona on Saturday (28 May ...
Campaign Viral Chart: Dramatic surprise at the top of the chart
13 Apr 2012 | by Ben Hall
in the chart. After viral success with his H M bodywear ad, the international sports superstar rejoined ...
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
11 May 2012 | by Ben Hall
8. ESPN 'it's not crazy, it's sports' by Wieden+Kennedy, New York 2,918 shares this week All ...
Jaguar to sponsor bespoke TalkSport Wimbledon and Open golf coverage
17 Jun 2011 | by Mark Banham
a fantastic platform for us to demonstrate the sporting credentials of the Jaguar XF and further ... . This is a great opportunity that has allowed us align the Jaguar XF sports positioning within relevant ...
Locog to investigate Honda campaign
10 Jun 2011 | by Loulla-Mae Eleftheriou-Smith and John Reynolds
own benefit. Tim Crow, chief executive of Synergy, the sport sponsorship company, said the ad is a ... their sports equipment. Simon Gardiner, marketing communications manager, Honda UK, said: "We want to get ... , their sport and for Honda so we're looking forward to seeing them take home the gold." ...
Campaign Viral Chart: P&G Olympics ad shared over 300,000 times
20 Apr 2012 | by Ben Hall
7. ESPN 'it's not crazy, it's sports' by Wieden+Kennedy, New York 81,287 shares this week All ...
Absolute Radio nets four sponsorship deals
08 Jul 2011 | by Daniel Farey-Jones
sponsorship deal with Absolute. Negotiated by ZenithOptimedia, the deal attaches it to the sports bulletins ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
