Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
brand event strategy at a sporting event Flourish Creative Castrol 2010 FIFA World Cup Guest ...
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Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
1. 0 2 England rugby team VCCP's O2 ad went beyond the usual rugby cliches to deliver a warm and humorous spot that stirred up a sense of passion that was unfortunately lacking on the pitch during England's Rugby World Cup campaign. A rare example of a sports team ...
Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
According to CoolBrands annual UK rankings, British Sports car manufacturer Aston Martin, home to James Bond s DB5, has held off challenges from Apple (2), Rolex (4) and Dom Perignon (12), to be crowned ... . Aston Martin is joined by other sports cars Ferrari (8) and Maserati (20) in the top flight while Google ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
- C C GROUP Bartlett's impressive CV sports a host of major blue-chip companies, including Nestle ... integrated push in support of its CR-Z hybrid sports coupe. Most recently, it ran the first UK TV ad to link ... one of the first to sign a UK product-placement deal as part of its sponsorship of Sky1 sports panel ...
Adidas calls pan-Euro pitch for Foot Locker Originals campaign
17 Nov 2011 | by Jeremy Lee
, is not affected by this pitch. Adidas is the second-largest sports brand in the UK with a 15 per cent share ...
Adidas invites Brits to 'take the stage' in biggest-ever UK campaign
10 Apr 2012 | by Alex Brownsell
of the charts". Further TV ads will promote adidas' Sport, Street or Style product ranges, including its ...
Reebok fitness competition lands TV slot
10 Apr 2012 | by Maisie McCabe
Reebok, the sportswear brand, has partnered with sports broadcaster Eurosport to produce a TV show.... The partnership with Eurosport coincides with 'The Sport of Fitness Has Arrived' Reebok's global integrated ... that Europe's leading sports broadcaster is documenting and televising the 2012 Reebok CrossFit Fitness ... that CrossFit can be as exciting as any sport because of the incredible camaraderie, competition and fun ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
's ads. Lucozade is steadily reasserting its position as the UK's leading energyand sports-drink brand ...
Asics kicks off £50m global pitch
27 Oct 2011 | by Anne Cassidy
power of sport" by showing a runner sprinting through walls of water. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
