02 Dec 2011
| by Staff
brand event strategy at a sporting event
Flourish Creative
Castrol 2010 FIFA World Cup Guest ...
17 May 2011
| by Nicola Clark
- C C GROUP
Bartlett's impressive CV sports a host of major blue-chip companies, including Nestle ...
integrated push in support of its CR-Z hybrid sports coupe. Most recently, it ran the first UK TV ad to link ...
one of the first to sign a UK product-placement deal as part of its sponsorship of Sky1 sports panel ...
27 Jul 2011
| by John Reynolds
its sandwiches in sports stadiums and army barracks, creating 3,000 jobs.
09 Nov 2011
| by Staff
's ads. Lucozade is steadily reasserting its position as the UK's leading energyand sports-drink brand ...
09 Mar 2012
| by John Reynolds
and Paralympics.
Speaking at the Global Sports Forum in Barcelona, the Locog chairman said the "libertarian ...
such as McDonald's and Adidas have led to "750,000 people playing more sport in the country", citing the example of adiZones, Adidas's new giant outdoor sporting venues.
Coe also looked to shed light on some of the most ...
16 Apr 2012
| by Daniel Farey-Jones
Food companies such as McDonald's and Coca-Cola should be banned from sponsoring major sporting
17 Apr 2012
| by John Reynolds
ban on brands such as McDonald s and Coca-Cola sponsoring sporting events, as part of measures ...
are promoted to sports fans all over the world.
Heineken vows 'responsible' approach
Heineken will focus ...
and focus on sports with links to drinking occasions. ...
09 May 2012
| by Gemma Charles
Several non-sponsors of London 2012 are stepping up efforts to run sports-themed ad campaigns ahead...Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...
13 Jul 2011
| by Daniel Farey-Jones
Sport and TV again prove a draw for iPhone users, with apps for the Open Championship and the ITV
16 Apr 2012
| by Arif Durrani
".
The doctors criticism of the multimillion pound sponsorship deals around major sporting events come as the UK ...