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Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

from stores such as JD Sports, PC World and Carphone Warehouse flashed across the world and served ...

Review of the Year: Top 10 marketing mishaps in 2011

20 Dec 2011 | by Nicola Clark

's version of the sport. Amid growing concerns that FIFA is tarnishing the beautiful game, a British ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

brand event strategy at a sporting event Flourish Creative Castrol 2010 FIFA World Cup Guest ...

Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast

04 Oct 2011 | by Matthew Chapman

and third sport respectively. Brand consultancy Interbrand bases its results on the financial performance ...

PepsiCo invests in tech start-ups to increase innovation

04 Oct 2011 | by Nicola Clark

. S ports Team Space, Bluefields (UK) www.sportsteamspace.com Sports Team Space has developed a project ...

The Annual 2011: Top 10 celebrity ads

16 Dec 2011 | by Staff

1. 0 2 England rugby team VCCP's O2 ad went beyond the usual rugby cliches to deliver a warm and humorous spot that stirred up a sense of passion that was unfortunately lacking on the pitch during England's Rugby World Cup campaign. A rare example of a sports team ...

Lucozade uses unsigned band in third music ad

15 Aug 2011 | by Loulla-Mae Eleftheriou-Smith

Lucozade Energy, the GlaxoSmithKline-owned sports energy drink, has released a third music...for Lucozade Sport Lite used DJ Fresh s latest track, 'Louder' . The track, which was produced ...

Lucozade Energy launches cola variant

10 Oct 2011 | by Loulla-Mae Eleftheriou-Smith

Lucozade Energy, the GSK-owned sports-drink brand, is launching its first cola-flavoured variant...Lucozade aims to drive incremental growth for the sports and energy drinks category with the new product, claiming that "cola is the nation's favourite soft drinks flavour". The product launches ... . "Consumers truly love cola, drinking 1.7 billion litres last year alone. As the biggest brand in sports ...

Visa and Emirates join sponsor disquiet over Fifa sleaze claims

01 Jun 2011 | by Ben Bold

that are currently surrounding the administration of the sport. "We hope that these issues will be resolved as soon as possible and the outcome will be in the interest of the game and sport in general." Four ...

Betfair launches 90s Ferrero Rocher ad spoof

12 Aug 2011 | by Sara Kimberley

90's Ferrero Rocher ad, starring sporting heroes....years, earlier this month. The sports stars have signed up to front Betfair ads for the next year. Earlier this week, the online sports betting provider placed QR codes on the bikini bottoms of two beach ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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