Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
's version of the sport. Amid growing concerns that FIFA is tarnishing the beautiful game, a British ...
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Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
from stores such as JD Sports, PC World and Carphone Warehouse flashed across the world and served ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
brand event strategy at a sporting event Flourish Creative Castrol 2010 FIFA World Cup Guest ...
Aston Martin fends off Apple to be named coolest brand of 2011
28 Sep 2011 | by Arif Durrani
According to CoolBrands annual UK rankings, British Sports car manufacturer Aston Martin, home to James Bond s DB5, has held off challenges from Apple (2), Rolex (4) and Dom Perignon (12), to be crowned ... . Aston Martin is joined by other sports cars Ferrari (8) and Maserati (20) in the top flight while Google ...
Absolute Radio nets four sponsorship deals
08 Jul 2011 | by Daniel Farey-Jones
sponsorship deal with Absolute. Negotiated by ZenithOptimedia, the deal attaches it to the sports bulletins ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
- C C GROUP Bartlett's impressive CV sports a host of major blue-chip companies, including Nestle ... integrated push in support of its CR-Z hybrid sports coupe. Most recently, it ran the first UK TV ad to link ... one of the first to sign a UK product-placement deal as part of its sponsorship of Sky1 sports panel ...
Subway to create 3,000 jobs by moving beyond core fast-food outlets
27 Jul 2011 | by John Reynolds
its sandwiches in sports stadiums and army barracks, creating 3,000 jobs.
Ebay and Gumtree to assist police as riots spread
10 Aug 2011 | by Sarah Shearman
the listing and take "appropriate action". As well as local business, retailers including JD Sports ...
M&S summer campaign to play on Olympics and Jubilee
03 Apr 2012 | by Matthew Chapman
and our sporting heroes, M S triggers a unique reaction in the hearts and minds of the British public ...
Tesco eyes Olympic tie via Clubcard partners
28 Jun 2011 | by Sarah Shearman
with a message about the importance of health and participation in sport . The specifics of the Tesco ... sports sponsorships have included a deal with The Football Association as the Official England ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
