Black Eyed Peas Will.i.am: 'Ad agencies are yesterday'
23 Jun 2011 | by Arif Durrani
-time at the sports event itself, but he directed two ads for Chatter.com that aired around the band's performance ...
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Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
from stores such as JD Sports, PC World and Carphone Warehouse flashed across the world and served ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
's version of the sport. Amid growing concerns that FIFA is tarnishing the beautiful game, a British ...
Nike marketing boss attacks 'old' approach to social-media
09 May 2012 | by Nicola Clark
Speaking at the launch of Velocity: The Seven New Laws for a World Gone Digital, which he co-authored with AKQA chairman Ajaz Ahmed, Stefan Olander, vice-president of digital sport for Nike, said brands should stop focusing on clicks or "likes". He said: "A whole industry is stuck on trying to force old ...
Electronic Arts claims Twitter ads exceeded expectations
08 Nov 2011 | by Sarah Shearman
with the creation of a promoted account for EA Sports FIFA on 29 September. It also ran promoted tweets the next ... the launch of the campaign, EA Sports FIFA has increased its Twitter following by 25%, to 105,000. Daniel ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
brand event strategy at a sporting event Flourish Creative Castrol 2010 FIFA World Cup Guest ...
Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast
04 Oct 2011 | by Matthew Chapman
and third sport respectively. Brand consultancy Interbrand bases its results on the financial performance ...
ESPN signs Bet365 for Premier League highlights app
09 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
ESPN, the sports broadcaster, has struck a major sponsorship deal with Bet365 ahead of the launch
Visa and Emirates join sponsor disquiet over Fifa sleaze claims
01 Jun 2011 | by Ben Bold
that are currently surrounding the administration of the sport. "We hope that these issues will be resolved as soon as possible and the outcome will be in the interest of the game and sport in general." Four ...
Samsung in search for Olympic bloggers
02 Apr 2012 | by Matthew Chapman
to motivate people to get behind projects. Sunny Hwang, vice-president and head of global sports marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
